UrthBox is a curated snack subscription brand that provides access to pre-portioned snack options rather than processed snacks. The brand’s subscription boxes offer convenient, ready-to-eat snack options without artificial additives, GMOs, or heavily processed ingredients.
The brand’s subscription boxes provide a mix of savory and sweet snack options, including nuts and seeds, protein bars, crackers, crisps, and chocolates. It also provides the flexibility to choose from different sizes and subscription intervals of snack boxes.
In this review, we explore the brand’s subscription-based snacks, including their selection range, pricing structure, and compatibility with fitness needs. The review also compares the brand with other similar snack brands.
About Urthbox
As per the official site, UrthBox provides access to curated selections of healthy snacks. The brand provides pre-portioned snack offerings in boxes, which may include offerings like crisps, mini meals, nut butters, energy balls, drinks, and hydration packs.
As part of its range, the brand offers the Classic box, which focuses on basic snack options and is not intended to suit specific dietary restrictions. It provides the Protein Plus box, which features protein-rich, calorie-conscious, and balanced carbohydrate snack offerings.
The brand also offers the Gluten Free box, which replicates the Classic variant but excludes the use of gluten in its offerings. Beyond this, the brand also offers the Vegan box.
The brand highlights that every month introduces a rotation of new snack options along with occasional returning favorites, and larger boxes may include multiples of some snack offerings for family or group use.
According to its official website, the service follows a scheduled monthly rhythm, with boxes shipped on the first or fifteenth of the month, depending on the order date. Once a box is on its way, tracking information is also provided.
Subscription Box Options
Box Sizes and Pricing
UrthBox structures its subscription program around four box sizes, each paired with different price ranges that shift according to the selected billing interval.
As per its official website, the Mini tier box contains 6–7 snack options and maintains a subscription price between $20–$35, while the Small box expands the snack count to 12–14 snacks and falls within $30–$45 range.
The Medium box includes 19–20 snack options at a subscription range of $40–$55, and the Large box offers 25–28 snacks priced between $50–$65. These figures may vary depending on whether you choose a 1-, 3-, 6-, or 12-month plan.
Alongside these size options, the brand categorizes its snack selections based on dietary preferences and intended use. The Classic box provides healthy snack options without tailoring for dietary exclusions, while the Gluten Free box mirrors the Classic box but ensures all included snacks avoid gluten. A Vegan box is also available, featuring only plant-based snack options that exclude any animal-derived components.
The brand also offers a Protein Plus box, which features snacks with a high protein content while maintaining comparatively lower fats, carbohydrates, and calories. As part of the Protein Plus box, the included snacks may comprise nuts and seeds, protein drinks, pre-portioned protein meals, and protein bars.
These high-protein snack options by Urthbox could supply essential nutrients and amino acids that may contribute to muscle protein synthesis, thereby supporting natural processes involved in muscle recovery and repair. Their protein content may also help support muscle strength, endurance, and performance capacity.
Urthbox Advantages
Balanced Snacking Perspective
UrthBox operates as a wellness-driven snack platform by curating snacks that reflect common wellness and fitness goals. The brand focuses on providing a balanced selection of snack options, including both savory and sweet choices, snacks with higher protein content, and drinks formulated with low sugar levels.
The brand frames this approach as meeting lifestyle habits centered around mindful eating, controlled portions, and more nutritious ingredient profiles. It highlights snack options that feature simpler labels and cleaner formulations, which may align with health-conscious snacking needs.
Vegan and Gluten-Free Box Options
The brand maintains a variety of snacks such as protein bars, plant-based chips, dried fruit snacks, grain-free crackers, and nuts and seed blends. Depending on the shipment, you might also receive options like organic popcorn, keto-style cookies, or gluten-free pretzels, giving the brand’s subscription boxes a broad mix of snack types.
The brand states that the snacks included in its Gluten Free and Vegan boxes do not contain gluten or animal-derived ingredients. However, the brand also notes that some snacks may come from stored or shared facilities, where cross-contamination risks are possible. It is important to review each product’s packaging to confirm whether it aligns with your specific dietary needs.
Structured Snack Subscription
UrthBox functions as a subscription-based snack service by offering recurring deliveries designed to support consistent, healthier snacking habits. The company frames its subscription model as a way to build long-term routines rather than focusing on one-time novelty purchases.
The brand describes its snack boxes as part of a discovery experience, with monthly shipments featuring a rotating collection of snack offerings. Depending on the subscription tier, a snack box from the brand may include roughly five to more than thirty snacks. UrthBox also follows a predictable delivery rhythm, often shipping around the beginning and middle of the month, which reinforces the idea of an ongoing, structured service.
Urthbox Limitation
Minimal Mainstream Retail Presence
The brand operates only through its subscription model, so you are left to order snack boxes directly from its official website rather than finding items on store shelves. Snack options inside the boxes, such as vegan cookies, gluten-free chips, or organic snack bars, are not available as individual products in retail locations.
Restricted retail presence could mean that you cannot compare products in person, review packaging, or try a single snack before committing to a subscription. The absence of these retail touchpoints may also reduce opportunities for impulse purchases and limit the brand’s visibility.
Pros
- Provides flexibility to choose from Classic, Gluten-Free, Vegan, and Protein+ snack boxes to match dietary preferences or restrictions.
- The brand claims that boxes ship regularly (on the 1st and 15th of each month), indicating a predictable delivery schedule.
- Maintains variety in its snack boxes lineup, which may include crackers, protein bars, chocolates, and drinks.
- Offers transparent pricing, with per-box cost listed clearly and discounts available for multi-month subscription plans.
Cons
- A few users noted difficulties in cancelling subscriptions and broken/damaged packaging.
- While there are gluten-free and vegan boxes, some products are made in shared facilities, so traces of allergens may remain.
Urthbox Alternatives
Snackify
Both Snackify and UrthBox focus on healthy snack options, which are intended to provide a healthy substitution for standard processed snacks. However, the brands have some nuances in terms of their core positioning, approach towards subscriptions, range of offerings, and purchase flexibility. Snackify functions as an open snack marketplace built around variety, lifestyle alignment, and quality snacking options, while UrthBox positions itself as a subscription-only snacking option by offering pre-portioned and curated subscription snack boxes.
In terms of product offerings, Snackify’s catalog provides snacks from established brand names, including PopCorners, Pirate’s Booty, Nature’s Bakery, KIND, Garden Veggie Straws, and MadeGood. These singular and branded snacks are available across multiple snack formats, such as bars, chips, chocolate, popcorn, cookies, puffs, trail mix, and herbal teas. You may also purchase themed and subscription-based snack boxes, including options like the Wellness Box, Office Snacks Box, Gluten-Free & Vegan Box, Holiday Celebration Box, and Family Care Package. Such a product structure allows shopping by item, category, or curated bundle, reflecting a marketplace mentality focused on access, variety, and adaptable dietary compatibility.
UrthBox channels all snack options through its curated subscription snack boxes, including Classic, Gluten-Free, Vegan, and Protein Plus boxes. These snack boxes come in monthly rotating collections, which typically include snacks like crisps, crackers, nut butters, protein bars, mini meals, and drinks.
The brand’s purchase experience is box-driven, emphasizing curated discovery over direct item selection. It allows the option to choose from different sizes, including Mini, Small, Medium, and Large boxes.
Accessibility differs between the brands. For instance, Snackify supports single-item purchases, multi-item boxes, and corporate gifting with multi-address gifting, creating a flexible retail-plus-gifting environment. Meanwhile, UrthBox requires a subscription, monthly, multi-month, or gift-based, with fixed shipping dates, automatic renewal, and no option for one-time purchasing.
SnackNation
SnackNation functions in the subscription-based snack market, emphasizing a workplace-centered product ecosystem intended to influence company culture, hybrid-team engagement, and corporate gifting.
As per its official website, the brand’s product structure centers on large office boxes containing approximately 140–160 full-size single-serve snacks, including bars, chips, jerky, granola, sweets, and trail mixes.
The brand also provides a dedicated “Snack Concierge,” which documents an organization’s snacking preferences during onboarding. SnackNation’s target audience includes HR teams, office managers, people-operations leaders, and organizations looking for scalable snack provisioning. Its positioning ties snacking options to employee engagement, hybrid-team inclusion, onboarding gifts, care packages, and event-ready corporate boxes. Engagement relies on analytics dashboards summarizing employee sentiment, creating ongoing alignment between snack offerings and team preferences.
On the other hand, UrthBox also functions within the subscription-based snacks segment but does not place sole emphasis on corporate snacking options. The brand structures its snack boxes into four categories, including Classic, Vegan, Protein Plus, and Gluten-Free boxes, with four box sizes like Mini, Medium, Small, and Large.
As per its official website, the brand follows monthly rotations, which blend 7–12 new snack options in the boxes with returning favorites.
The brand claims that all offerings in the snack boxes are selected through internal ingredient-quality screens assessing sourcing, calories, nutritional profiles, and manufacturing standards. Its subscription model functions as a fixed-schedule subscription rather than a feedback-based system.
The brand streamlines accessibility through a simple intake process, which requires you to select a dietary category, choose a size, and receive recurring shipments on automatic renewal. Customization is minimal, but predictability is high for subscribers who prefer a set-and-forget structure.
How Did We Evaluate?
Real User Reviews
In evaluating Urthbox, we analyzed the actual user reviews and ratings given to the brand by authentic review forums like Trustpilot to assess the real-world performance of the brand’s offerings and service consistency.
On Trustpilot, the brand maintains a 3.3 out of 5 score based on 1000+ reviews shared across the platform, which indicates a mixed experience with the brand’s offerings. Many users praised the brand’s snack curation, vegan and plant-based variety, packaging quality, and the novelty of discovering new products.
However, some users highlighted concerns such as missing snacks in shipments, stale popcorn, metallic-smelling snacks, and shipments containing expired or near-expired food. A few users also noted late deliveries, boxes arriving damaged or melted, and packages being sent even after they had explicitly requested cancellation.
Billing practices were another major point of our evaluation, as a large volume of reviews described confusion or frustration with Urthbox’s auto-renewal system. Some users said the renewal terms were hidden in small print, renewal reminders were sent too late to act on, or no reminders were sent at all. A few users described being charged for full multi-month subscriptions they never intended to continue. These reviews across platforms highlight some dissatisfaction around service and billing, alongside positive experiences with snack quality and convenience.
Brand Reputation
Our evaluation of UrthBox’s brand credibility centers on its presence and ratings across the BBB and TenereTeam platforms, which reflect some variations in customer experiences. The Better Business Bureau has given the brand an “F” rating and lists twelve years in business operations.
Review narratives across BBB described some dissatisfaction tied to auto-renewal charges, difficulty canceling subscriptions, and unresponsive support from the brand’s care team. A few users also mentioned complaints around being charged for renewed subscriptions after purchasing what they believed were single-box or gift-box orders.
Some users also shared delivery-related complaints, including order delays, tracking inconsistencies, and orders that shipped despite efforts to stop fulfillment.
On TenereTeam, the brand holds a 4.5 out of 5 score based on more than 2,100 shared ratings. Feedback on this platform highlights strengths such as snack variety, subscription flexibility, and ease of delivery. Even within this favorable environment, a few reviewers expressed concerns related to customer service, billing disputes, and cancellation difficulties.
The brand’s reputation is shaped by contrasting feedback. It includes positive experiences about product selection and convenience on TenereTeam, alongside some concerns regarding billing transparency, expired products, and communication issues on BBB.
Frequently Asked Questions
Yes. The brand provides the flexibility to easily skip, pause, or reschedule subscription deliveries through the account portal on the official website. Such flexibility is part of the brand’s subscription-based structure, which may offer convenience based on your needs.
No. The brand only offers the option to choose from predefined box types like Classic, Gluten-Free, Vegan, or Protein+, which focus on dietary categories rather than specific flavors or tastes. The process involves choosing a box size and subscription plan, with no customization based on flavors.
No, the brand’s official site details box sizes (Mini, Small, Medium, and Large) and types (Classic, Gluten-Free, Vegan, Protein+), focusing on quality attributes. However, the brand does not disclose numerical ranges for calories, protein, carbs, or fat content across different box sizes.
Conclusion
UrthBox is built around curated snack options and flexible, subscription-based delivery. It frames its snack boxes as a more health-conscious means to substitute conventional snacking, built on mindful portioning.
The brand’s structured subscription format follows predictable shipping cycles and includes rotating snack selections, ranging from small collections to large multi-item boxes. However, the brand operates entirely through its online subscription system, with no presence in physical retail stores or mainstream grocery environments.
Individual snacks featured in the boxes cannot be sampled or purchased independently before subscribing, which may eliminate in-store comparison and reduce brand visibility if you prefer an in-store purchase experience. It is advisable to keep such considerations in mind before opting for the brand’s subscription-based offerings.
- About the Author
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Alisha Matthew has been a practicing nutritionist since 2016. She holds a master’s degree in nutrition from the University of IOWA. She is a staunch believer in improving the human health index by educating people about nutrition and the importance of nutrition in leading a healthy and happy life. Her long-term goal is to keep educating people on general health and keep herself updated with the latest trends in the field of health.