Beauty by Earth focuses on plant-based skincare and body care products to improve hydration, support the skin barrier, and enhance skin radiance. The brand aims to provide effective, everyday options for maintaining healthy-looking skin.
The company claims to target concerns such as dryness, dullness, uneven skin tone, sun protection, and early signs of aging. Its formulations use botanical ingredients like aloe vera, green tea, and plant-based oils.
In this review, we look at the core products offered by Beauty By Earth. We also compare the brand with similar alternatives and assess its advantages and potential limitations.
About Beauty By Earth
Founded by Prudence Millsap and Ryan in 2014, Beauty by Earth offers a broad portfolio of self-tanning, skincare, sun care, hair care, and body care products. Its product range includes Self Tanner Body Mousse, Self Tanner Drops, and Self Tanning Water Bronzing Face Mist.
In skincare, the brand features products such as Face Wash Gel with Super Fruits & Sea Kelp, Cleansing Face Scrub, and Coffee Bean Eye Cream. It also offers suncare products, including Barrier Protection Mineral Body Sunscreen SPF 50, Barrier Protection Hydrating Mineral Face Sunscreen SPF 50, and After Sun Cooling Spray.
The company emphasizes organic, non-GMO, and plant-based ingredients while avoiding parabens, sulfates, phthalates, synthetic fragrances, and triclosan. It also highlights certifications and standards, including USDA Organic, vegan, gluten-free, and Leaping Bunny Program certification.
Bestsellers
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Self Tanner Mousse Kit
The Self Tanner Mousse Kit combines a color-developing mousse with a three-piece application set designed to prepare, apply, and refine the finish. The exfoliating mitt helps remove surface buildup so the tanning agents can adhere more evenly, while the body and finger mitts support controlled application across larger areas and delicate zones like the face.
The mousse formula includes matricaria flower extract, which may help calm irritation and reduce the likelihood of uneven tone caused by underlying redness. The makers also added glycerin, which helps keep the skin more flexible and smooth. It can also influence how evenly the tanning solution spreads and absorbs. It also has grape seed extract, which can help limit oxidative stress on the skin that may otherwise affect its texture and appearance over time.
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Self Tanner Drops
As per the official website, Self Tanner Drops are designed to be mixed into your existing moisturizer, allowing you to adjust the depth of color based on how many drops you use. The drops combine cucumber fruit extract, which may help support surface hydration while also providing a light tightening effect on the skin. This can make the skin feel smoother during application, which may contribute to a more even distribution of the tanning solution, especially in areas where texture varies.
Self Tanner Drops also contains aloe vera, which helps bind moisture to the outer layer of your skin. It is often used to reduce dryness and support barrier function, which becomes relevant when applying self-tanning products that rely on surface-level reactions. The makers state that jojoba seed oil in these drops helps soften the skin and maintain moisture balance, which can reduce uneven absorption of the tanning actives.
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Magnesium Deodorants
Magnesium Deodorants manage odor without interfering with the body’s natural sweating process. They contain magnesium hydroxide, which works by shifting the skin’s surface pH to a level that is less supportive for odor-causing bacteria. White Tea Extract in this formula provides antioxidant support due to its polyphenol content. It can help limit oxidative stress on the skin and may also contribute to mild antimicrobial effects.
The makers also added shea butter to Magnesium Deodorants, which helps create a light protective layer that reduces moisture loss and minimizes friction in the underarm area. This can be particularly relevant if shaving or dryness tends to make the skin more reactive, as it helps maintain comfort during wear.
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Face Wash Cleansing Gel
The Face Wash Cleansing Gel focuses on removing excess oil and surface impurities without heavily stripping the skin. A gel format typically spreads easily and rinses clean, which can help reduce residue buildup that may otherwise contribute to clogged pores or uneven texture.
As per the official website, the gel contains cranberry extract, which can support mild surface exfoliation by helping loosen the buildup of dead skin cells. This may help improve how clean and smooth your skin feels after washing.
The Face Wash Cleansing Gel also has Japanese green tea leaf, which can help reduce the appearance of excess oil and calm visible irritation. It may help maintain clarity over time without over-drying by supporting a more balanced skin environment.
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Cleansing Face Scrub
The Cleansing Face Scrub combines cleansing agents with physical exfoliants to remove surface buildup such as dirt, oil, and dead skin cells. It has lauryl glucoside, which creates a gentle cleansing action without significantly disrupting the skin barrier.
The scrub also combines bamboo stem powder, which might help remove dead skin cells through light friction that can improve skin texture and allow for more even product absorption afterward.
The Cleansing Face Scrub also has pumice, which provides a more robust exfoliating effect. Its porous structure allows it to slough off thicker or more stubborn buildup physically. However, due to its coarser texture, how it interacts with your skin depends on application pressure and frequency of use.
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Sea Salt & Texturizing Spray
As per the official website, the Sea Salt & Texturizing Spray creates a slightly roughened hair surface that enhances volume and separation. It helps your hair hold shape more easily, which can make waves or tousled styles appear more defined without relying on heat styling.
The Sea Salt & Texturizing Spray combines sea salt, which works by absorbing moisture from the hair shaft that can cause the cuticle to lift slightly. It also contains raspberry extract, which can help protect hair from environmental stress like UV exposure and pollution. The makers also added aloe vera in this formula, which contains water-binding polysaccharides that help retain moisture along the hair shaft.
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Face Tanner Lotion
The Face Tanner Lotion is formulated to deliver a gradual, bronzed tone while maintaining a lightweight feel on the skin. Its texture is designed to spread easily across the face, which can influence how evenly the color develops, especially for skin types that are prone to dryness or breakouts.
According to the official website, the lotion contains DHA, which reacts with amino acids that are present in the outermost layer of your skin through a process similar to the Maillard reaction. Since this reaction occurs only at the surface, the color gradually fades as your skin naturally sheds.
The makers also added witch hazel extract to this formula, which can help tighten the pores and reduce oil buildup on the skin’s surface. It contains natural tannins that can help limit buildup and support a cleaner skin feel.
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Glowing & Radiant Organic Facial Oil
The Glowing & Radiant Organic Facial Oil is formulated to deliver surface-level nourishment while helping maintain balance in oil production. The oil also has argan oil, which might help reduce moisture loss and support elasticity, making the skin feel softer and more flexible.
According to the official website, lavender flower oil in this product may help reduce visible redness and support a more even-looking complexion. It can contribute mild antimicrobial effects, which may help maintain skin clarity when used in small amounts.
The Glowing & Radiant Organic Facial Oil also contains orange peel oil, which may help refine the appearance of pores and balance excess surface oil. This can contribute to a brighter, more refreshed look over time.
Beauty By Earth Advantages
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Long‑Standing Market Presence
Beauty By Earth claims a market presence dating back to January 2014 on its website. This makes the brand more than 12 years old and more established than many newer beauty brands. It launched its first product, 100% organic argan oil, in April 2014 and by 2015 received top ratings from the Environmental Working Group. This longer presence reflects ongoing operation through shifts in the natural skincare market.
The brand also ties its longevity to a consistent positioning around natural and accessible products. It emphasizes maintaining that focus since launch, which contributes to a stable identity. You benefit from this longer track record through greater confidence in the brand’s stability. You can review more years of customer feedback, product consistency, and company performance compared to newer entrants.
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Broad Retail Accessibility
Beauty By Earth uses a hybrid distribution model that covers major retailers and smaller specialty channels, increasing where and how you can buy its products. The brand is available through large online platforms such as Amazon, Target, Walmart, and Grove Collaborative. It also appears on specialty platforms like iHerb, expanding access beyond general retail. Products are also stocked in locations such as dermatology offices, aesthetic clinics, and organic grocery stores. You can order through familiar retailers with established shipping and return policies and compare pricing across platforms. The presence across multiple marketplaces also helps you evaluate products before buying.
Beauty By Earth Limitation
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Limited Formulation Innovation
Beauty By Earth highlights limited advancement in using proprietary or technology-driven systems. It does not use patented technologies, delivery systems, or exclusive formulation methods. Its products are built around standard natural ingredients such as plant oils and sugar-derived tanning agents, without introducing unique mechanisms that change how those ingredients perform on the skin. This approach has remained largely consistent since its launch. Product updates focus on new formats or incremental improvements with no change in formulation strategy. The core model of using clean ingredient blends has not significantly evolved into more advanced or performance-driven systems. The brand’s consistent reliance on standard botanical formulations indicates limited differentiation and technical advancement.
Beauty By Earth Alternatives
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Norvell Tanning
Norvell Tanning is designed around professional spray tanning services, combining spray tan options with HVLP airbrush systems, mobile units like the Z3000, and setups such as the Overspray Reduction Booth. The brand’s product lineup includes professional options such as Venetian, Double Dark, Tuscan Plus, and competition-specific 2-step systems personalized for stage performers, bodybuilding events, and pageants. In comparison, Beauty by Earth focuses on direct-to-consumer convenience, offering self-tanning lotions, mousses, drops, and bronzing face mists. It also features a wider range of skincare, sunscreen, deodorants, and body care products that you can use independently at home without equipment or a technical setup.
The formulation strategy further separates the two. Norvell combines naturally derived DHA with antioxidants and moisturizers in its offerings, while also combining ingredients like Erythrulose to improve longevity and hydration. Its proprietary technologies, such as VIO-7™, help counteract orange undertones, while Ordenone® works to neutralize the typical DHA odor during development. It states that its formulas are developed in-house and are described as vegan, paraben-free, gluten-free, sulfate-free, and nut allergy-safe, with an emphasis on cosmetic-grade performance and even fade-off. Beauty by Earth, on the other hand, highlights plant-based and naturally derived ingredients, with many products carrying USDA organic certification and strong Environmental Working Group ratings. Its formulations are positioned as reef-safe, cruelty-free under Leaping Bunny standards, and suitable for family use, while also emphasizing that products are made in the USA in small batches.
A clear difference also appears in pricing structure and how you access value from each brand. Norvell’s professional solutions typically range from about $28.99 to $36.99 for core formulas like Dark, Venetian, or Venetian Max in salon-sized bottles. Its larger investments, such as mobile spray tan artist bundles, can exceed $300. The brand also offers professional pricing programs and rewards tiers, which can reduce costs for frequent or business-level users. In comparison, Beauty by Earth states that its products are generally priced for individual use, with options like self-tanning lotions and mousses typically ranging from around $24.99 to $32.99, and bundled kits such as the Self Tanner Lotion Ultimate Bundle priced at around $77.99.
Norvell is engineered for precision, delivering consistent, customizable, and event-ready results that are often used in professional settings. Meanwhile, Beauty by Earth focuses on ease and versatility, offering a more gradual, natural-looking glow that combines with daily skincare. Its approach combines tanning with hydration and ingredient-conscious formulations.
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GlowPro Tans
GlowPro Tans builds its lineup around clearly defined DHA percentages, offering options such as a 6%, 8% and antioxidant facial mist, a 10% DHA universal dark mousse, and a 14% DHA mousse, which is only available through tanning kits like the GlowPRO Complete Tanning Package and Starter Set. The brand even introduces a 40% DHA customizable formula for face and body, emphasizing control over depth and intensity. In comparison, Beauty by Earth does not disclose DHA percentages and instead organizes its tanning products by format and usability, including self-tanner body lotions, mousses, drops, sprays, and a self-tanning water bronzing face mist. Its messaging focuses on achieving a natural glow with claims like no dyes, no orange.
The formulation strategy highlights an even clearer contrast. GlowPro Tans centers its products on DHA as the primary active ingredient and complements it with erythrulose that develops more gradually and adds a red-toned balance to reduce orange hues, streaking, and uneven fading. The brand explicitly explains how DHA interacts with amino acids on the skin’s surface, comparing it to how a cut apple browns, and notes that thicker skin areas develop darker results due to higher amino acid content. It also emphasizes that 14% is the maximum DHA level before results risk becoming patchy or unnatural, reinforcing a science-informed, performance-driven approach. Beauty by Earth, on the other hand, prioritizes ingredient sourcing and safety, highlighting plant-based, naturally derived formulations that are vegan-certified, gluten-free, non-GMO, and in many cases USDA Organic. It also promotes reef-safe formulations, plastic-neutral practices, and small-batch production, shifting the focus from tanning chemistry to overall skin compatibility and environmental responsibility.
Their product ecosystems further reflect these differing priorities. GlowPro Tans maintains a tightly focused catalog dedicated to tanning performance, including mousses, facial serums, mists, and travel-size options. It also features tools like a tanning kabuki brush, deluxe tanning mitt, pre-tan exfoliating glove, and back applicator to support precise application. Its accessories are also positioned as part of achieving an even, professional-looking tan at home. Meanwhile, Beauty by Earth operates as a broad personal care brand, offering not only self-tanners but also skincare products like vitamin C serums, hyaluronic acid creams, bakuchiol formulas, and facial oils. It also has mineral sunscreens (SPF 50), body scrubs, shower gels, deodorants, hair texturizers, and lip care. The brand also combines self-tanner kits and skincare sets, and a membership model that includes monthly credits, discounts, and early access.
GlowPro Tans focuses on deeper, more customizable results and offers products if you are comfortable selecting products based on DHA strength, understanding how different areas of the skin develop color, and using tools to refine application. Beauty by Earth, in comparison, is designed for ease and versatility, offering products suitable for a wide range of skin types, including dry, sensitive, acne-prone, and mature skin.
Pros
- Brand avoids harsh synthetic ingredients in formulations.
- Offers bundles and value kits for purchase.
- Strong sustainability and ethical sourcing narrative.
Cons
- Similar ingredient bases across multiple products.
- Some users in independent reviews report delayed product deliveries.
How Did We Evaluate?
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Brand Reputation
To evaluate Beauty By Earth, we looked at its brand background, how established it appears, and whether it has reliable third-party validation. The brand falls into the newer clean beauty category, focusing on plant-based ingredients, U.S.-made products, and cruelty-free claims.
We also reviewed its presence on independent platforms like Trustpilot. The brand is not available there, which means there is limited information available to understand brand reliability through this platform. It is also not available on the Better Business Bureau, which means there is no public record of complaints, dispute resolution, or a reliability rating.
Beauty By Earth comes across as a clean beauty brand with a clear focus on natural formulations, but it lacks strong third-party validation. Since it is not available on major review and accountability platforms, you have limited external data to rely on.
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Real User Experiences
The evaluation of Beauty By Earth is based on user experiences shared on Amazon. Its Sea Salt Spray, with a 4.3-star rating from 8,215 reviews, reflects generally strong satisfaction in everyday styling performance. Users frequently highlight its ability to enhance natural wave patterns, particularly for fine, limp, or chemically treated hair, without adding noticeable weight. Customers often describe the texture as lightweight and flexible, allowing for both damp and dry application depending on the desired finish. However, the hold is commonly described as moderate, and some users report a slightly stiff or salty feel when overapplied. Scent emerges as a mixed factor, with some finding it pleasant and beach-like, while others consider it overly sweet or long-lasting.
On the other hand, the brand’s Self Tanner Mousse holds a 4.2-star rating from 4,117 reviews. Users repeatedly note the natural-looking color development, with minimal reports of orange undertones or streaking. Ingredient quality is also a recurring theme, particularly among users with sensitive skin who report minimal irritation. At the same time, some limitations are noted. The tan is described as gradual and may require multiple applications to achieve a deeper shade, and several users mention that results fade within a few days.
Based on this feedback, Beauty By Earth demonstrates a consistent focus on ease of use, lightweight formulations, and natural-looking results. At the same time, variability in scent preference, product longevity, and packaging reliability suggests that the overall experience differs depending on individual expectations and usage patterns.
Frequently Asked Questions
- Can Beauty By Earth’s self tanners layered with other products?
The brand supports layering its self-tanners with skincare, including mixing tanning drops into moisturizer. It recommends exfoliating beforehand, moisturizing dry areas, and applying sunscreen only after the tan has fully developed. - Can Beauty By Earth products be used daily without buildup?
The brand offers products designed for daily use across skincare, hair care, and tanning routines. It states to use non-comedogenic, non-toxic ingredients intended to minimize buildup while allowing skin and hair to maintain a balanced, breathable feel over time. - Are Beauty By Earth products safe to be used on skin with active breakouts?
The brand claims to use naturally derived ingredients often suited for acne-prone or sensitive skin, including aloe vera, witch hazel, and green tea. However, reactions can still occur, especially on irritated skin, so patch testing is advisable before regular use.
Conclusion
Beauty by Earth supports skin barrier with natural oils, butters, and botanical extracts. Its offerings can help with moisture retention and keep your skin hydrated, especially for dry or sensitive skin.
The brand’s use of richer, oil- and butter-based textures reflects its natural formulation style, but these textures may not suit every skin type or climate. In humid or sweat-prone conditions, these heavier layers can sit on the skin and trap sweat, dirt, or sunscreen residue. This may increase the risk of clogged pores if the skin is not properly cleansed before application.
Many products in the range use similar nourishing bases, so layering multiple products can create a heavy, coated feel instead of better absorption, limiting flexibility in building a routine.
The brand highlights organic, fragrance-free skincare with a simple, barrier-focused routine. However, the brand has a limited range of clinically active ingredients and relies heavily on richer textures. It may not fully provide support for concerns like acne, dark spots, or advanced aging, and may require more careful use for combination or oily skin types.
- About the Author
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Alisha Matthew has been a practicing nutritionist since 2016. She holds a master’s degree in nutrition from the University of IOWA. She is a staunch believer in improving the human health index by educating people about nutrition and the importance of nutrition in leading a healthy and happy life. Her long-term goal is to keep educating people on general health and keep herself updated with the latest trends in the field of health.