Flutter Habit offers DIY lash extensions for everyday use without the need for salon visits. The brand focuses on convenience and comfort, providing a variety of lashes with step-by-step guidance.
Flutter Habit’s product lineup features several at-home lash extension styles, addressing different lengths, volumes, and eye shapes. The brand also offers specialized adhesives and tools to simplify application.
This review will examine key aspects of FlutterHabit, including its product quality, usability, and customer satisfaction, while also discussing its pricing and real user experiences.
About Flutter Habit
FlutterHabit is a beauty brand that focuses on at-home lash options, helping you achieve professional-looking lashes without visiting a salon.
The brand offers a wide range of pre-glued, press-on lash styles for easy application. Its product range includes options like Bestie, Sweetheart®, and Water Lily, as well as limited-edition collections like The Birthday Edit.
FlutterHabit also provides curated bundles and sets, such as starter kits, dual-style packs, and specialized kits like The STICKtionary Edition Trio. These options allow you to experiment with different styles and application methods without the hassle of buying individual lashes.
In addition to lashes, the brand offers care products like She’s Your Hype Girl Hypochlorous Acid Spray, which helps soothe and refresh lashes and surrounding skin. Application tools, adhesives, and tutorials are available to guide you through the process and support successful lash application.
Flutter Habit Bestsellers
Made for This® Adhesive
Made for This® Adhesive by FlutterHabit is formulated for attaching false lashes. It is available in two variants, such as Black and Clear, each with a specific blend of ingredients for adhesion, flexibility, and skin compatibility.
The Black Adhesive contains acrylates/ethylhexyl acrylate copolymer as the primary film-forming agent, which creates a strong, long-lasting bond. Polyurethane-11 in this formula provides elasticity, allowing lashes to move naturally with your eyelid.
The makers also added hydroxypropyl methylcellulose stearoxy ether in Made for This® Adhesive to help with smooth texture and improved adherence, while humectants like butylene glycol and pentylene glycol may help retain moisture for comfortable wear.
The Clear Adhesive variant in Made for This® Adhesive contains dimethicone and cetyl diglyceryl tris(Trimethylsiloxy)silylethyl dimethicone for smooth application and durable film formation. Pentylene glycol in this formula acts as a humectant to maintain moisture, while tocopherol (Vitamin E) provides antioxidant protection for the delicate eyelid area.
The makers highlight that the application involves placing a thin layer of Made for This® Adhesive along the base of a lash segment, allowing 20–60 seconds for it to become tacky, and positioning the segment underneath the natural lashes above the waterline. The procedure is repeated until all desired lash segments are applied.
Flutter Habit Eyeslashes Collection
Flutter Habit offers a wide range of eyelash styles that vary in length, curl, volume, and shape to suit different preferences and occasions.
The Sweetheart® lashes, measuring 11–13mm with medium volume and a C/D curl, create a subtle doll-eye effect that enhances the center of the lash line, making them suitable for round, almond, or downturned eyes.
Flirt lashes take a cat-eye approach with longer outer corners, ranging from 8–15mm, combining volume and curl to lift and define almond, round, or monolid eyes.
Happy (Medium)® lashes by FlutterHabit provide a soft doll-eye shape at 12–14mm with medium volume, offering everyday wear that enhances the lash line without being overly dramatic.
Bestie lashes range from 6–14mm and feature gentle spikes with a subtle cat-eye taper, providing moderate volume and a light lift, while Water Lily lashes, measuring 8–14mm, use a blend of black and brown fibers to create a doll-eye shape with medium volume, suitable for downturned or deep-set eyes.
Dreamer lashes in the Eyelash Collection are 7–14mm in length with light to medium volume, positioning the longest fibers at the center to provide a lifted, evenly weighted look for smaller, almond-shaped, or downturned eyes.
On the other hand, Weightless No. 3 offers a dramatic effect in a 9–17mm range using hollow-core fibers and a subtle clustered design for full volume and a spiked, tapered cat-eye that brightens and lifts the eyes.
Poppy lashes, at 6–12mm, provide a short, wispy style with light volume and a subtle cat-eye shape, suitable for everyday wear.
As per the official website, Shorties provides a natural doll-eye effect with 9–13mm fibers, light volume, and a comfortable B/C curl, creating the appearance of wearing just mascara.
Meanwhile, Willow lashes, 5–12mm with light to medium volume and mixed black and brown fibers, mimic clustered lashes while maintaining full coverage and a subtle cat-eye shape, making them versatile for various occasions.
Aster lashes, ranging 6–14mm, offer medium-full volume with a dramatic C/D curl, providing depth and definition through a dark, curly finish and subtle cat-eye shape.
The Wink spans 9–15mm, with medium volume and a gradual cat-eye, producing a natural winged effect, while Hawthorn lashes, measuring 11–14mm with medium volume, subtle B curl, and wispy fibers, offer length variation and texture for a fuller yet natural doll-eye appearance.
Best Sellers Kit
The Best Sellers Kit by FlutterHabit contains multiple sets of synthetic lashes, adhesive, and related tools for at-home lash application. The kit includes six full sets of lashes, with options such as The Sweetheart (black), The Bestie (black), The Flirt, and The Happy (Medium). The lashes are made from PBT synthetic fibers, a polymer resistant to heat and designed to maintain curl and shape during use.
The kit also contains Made For This® Adhesive in black for attaching the lashes, and a dual-sided Prep It and Seal It solution. The “Prep It” side cleans and primes natural lashes before application, while the “Seal It” side helps secure applied lashes.
Flutter Habit Advantages
Personalized Quiz
Flutter Habit provides you with a Lash Style Quiz tool to match you with the right lash style based on your eye shape, style preferences, and desired look. This personalized approach improves product discovery, reduces the chances of returns, and increases the likelihood of purchase by giving you more confidence in your choice. The quiz turns a potentially overwhelming search into a quick, 60-second process that delivers curated lash options suited to your lifestyle and aesthetic. This could save you time and remove guesswork.
DIY Brand Positioning for FlutterHabit
FlutterHabit offers DIY lash extensions aimed at replicating the look of salon-applied lashes at home. Its range includes various lash styles, adhesives, lash cleansers, and tools such as the Hype Girl Hypochlorous Acid Spray. The brand markets its products as an alternative to strip lashes or other at-home options, focusing on volume, lift, and a natural finish applied under the lash line.
As per its official website, FlutterHabit supports its DIY approach with resources like free 15-minute video consultations, step-by-step application guides, and customer assistance to help you apply lashes correctly. This approach lets you customize your look and maintain your lashes on your schedule.
Flutter Habit Limitations
Lack of Scientific Validation
FlutterHabit promotes itself as an affordable, DIY lash extension option, but does not provide any documented scientific testing or safety validation, an important factor for products applied near the eyes. The brand’s adhesives, such as the Made for This Adhesive, are used close to the waterline, yet there is no publicly available information on safety tests, irritancy studies, or third-party certifications. Most of FlutterHabit’s claims are based on customer experiences rather than lab results. Without features like ophthalmologist-tested seals, ISO manufacturing standards, or expert formulation review, the brand leaves a noticeable gap in safety assurance, which can be a limitation for users seeking scientifically validated products.
Limited Access to Physical Retail
FlutterHabit offers its products mainly through its website, with only a handful of physical locations, such as select salons, boutiques, and a few Beauty Brands stores, primarily in Kansas, Missouri, and Oklahoma.
With no presence in national beauty chains or local drugstores, in-person access remains limited for most shoppers. This means you can’t physically examine the lashes’ softness, weight, or flexibility before purchasing, nor test the Made for This® adhesive for possible irritation under professional supervision.
You also miss out on real-time guidance from trained beauty experts, leaving you to rely entirely on online descriptions, videos, and customer reviews, making your first purchase more uncertain, especially for a product applied near your eyes.
Pros & Cons
Pros
- Offers a personalized Lash Style Quiz to match lashes to your eye shape and preferences.
- Provides a DIY approach for at-home salon-like lash application.
- The brand offers free 15-minute video consultations for support.
Cons
- Lacks documented scientific testing or safety validation.
- Limited physical retail presence for in-person testing.
Flutter Habit Alternatives
Pro Lash
Pro Lash provides at-home eyelash extension options built for convenience and long-lasting wear. Its application method places the extensions on top of your natural lashes, using traditional adhesives enhanced with proprietary Pro Lock™ and Dual Lock systems for a secure hold. These adhesives combine WaterGuard technology, making the lashes sweat- and swim-proof.
On the other hand, FlutterHabit focuses on under-lash application, placing the extensions beneath your natural lashes for a different look and feel. FlutterHabit offers both standard adhesive lashes and pre-glued options for quicker application.
Pro Lash’s range includes two main systems such as ProWear™, which lasts up to 10+ days, and SoftWear, which lasts up to 7 days with a softer feel. The brand offers lash styles that include Classic, Volume, and Mega Volume.
Meanwhile, FlutterHabit offers named lash styles such as The Sweetheart®, The Flirt, The Bestie, and The Original®, along with pre-glued versions. They also sell accessories like adhesives, lash serum, and lash removal balm.
When it comes to durability, Pro Lash emphasizes long wear and water resistance, making it suitable for activities like swimming or exercising.
FlutterHabit’s wear time varies depending on the style and adhesive used, but the brand does not highlight specialized water-resistant technology. Pro Lash focuses on style variety and adhesive innovation, while FlutterHabit offers a Lash Quiz and optional Zoom consultations to help you select styles and learn application techniques.
Pricing for Pro Lash starter and mini kits ranges from $30 to $85 and includes lashes, adhesives, removers, and tools. FlutterHabit offers lash sets that are priced at $34.99 for six pairs, with bundles reaching up to $79.99, while their adhesive and care products range from $9.99 to $17.99.
Amazon reviews from 2025 further highlight the differences between Pro Lash and FlutterHabit. Pro Lash’s SoftWear Starter Lash Clusters Kit receives mixed responses as some users praise its simple application and wear time of up to 10 days, while others express disappointment with sets lasting less than a day before needing reapplication.
On the other hand, FlutterHabit’s Bestie Ready Set Starter Kit earns more consistently positive feedback. Customers frequently note its comfortable feel, salon-like finish, and 5–7 days of wear, with many appreciating its lightweight and natural look. While a few mention minor issues such as adhesive sticking to bottom lashes or the included glue underperforming, the overall satisfaction is notably higher.
These reviews reflect that Pro Lash focuses on durability and advanced adhesive technology, whereas FlutterHabit offers better ease of application, comfort, and style variety.
Lashify
Lashify offers a DIY lash extension system built around its signature Control Kit®, which includes Gossamer® lashes, adhesive, and application tools like the Fuse Control Wand™. Its Gossamer® lashes come in a variety of styles, volume levels, curl types, and fiber thicknesses, allowing you to customize your look by mixing and matching. The brand’s application method involves placing lashes beneath the natural lash line for a seamless effect.
As per the official website, the pricing for Gossamer® lash boxes by Lashify ranges from $20 to $28, with subscription discounts bringing the price down to $10–$14 per box. Lashify’s tools and accessories cost between $22 and $65. According to its makers, the Control Kit® can be returned within a month with a $20 shipping fee, while unopened Gossamer® lashes are eligible for return or exchange within a month with a $4.99 handling fee (waived under the Order Protect+ program). Bonds have a 30-day exchange guarantee, but most other products are final sale unless covered by Protect+.
On the other hand, FlutterHabit focuses on affordable, at-home under-lash extensions designed for lightweight wear and easy self-application.
Its product lineup includes lash styles like The Sweetheart®, The Flirt, The Bestie, and The Original®, as well as pre-glued versions such as The Bestie Pre-Glued and The Sweetheart Pre-Glued. The brand also offers supporting products, including adhesives like Made for This®, Lash Removal Balm, and Lash Serum.
FlutterHabit offers a Lash Quiz to help you choose the right style and provides Zoom consultations for application support.
As per its official website, the brand’s pricing starts at $34.99 for packs of six pairs, with pre-glued sets and bundles ranging from $34.99 to $79.99. Adhesives and care items are priced between $9.99 and $17.99. FlutterHabit accepts returns of unused, unopened items within 30 days, with a $7 return shipping fee, excluding Amazon purchases. They also offer refunds if you’re unable to apply lashes after a free consultation.
How Did We Evaluate Flutter Habit?
Brand Credibility
To evaluate FlutterHabit, we considered its background, growth, customer feedback, and third-party ratings. The brand began in June 2019 in Kansas City, Missouri, founded by Kasey provides affordable, natural-looking lash extensions for home use.
In terms of reputation, FlutterHabit holds an A+ rating with the Better Business Bureau, indicating positive performance in customer service and business practices. The brand does not currently have a presence on Trustpilot, which limits consumer feedback visibility on that platform.
On Tenereteam, FlutterHabit has earned a 4.8 out of 5 rating based on 10 reviews, with customers highlighting affordability, ease of use, and natural results as standout features. Based on these factors, FlutterHabit appears to be a young but fast-growing brand with a relatable origin and a strong early track record.
Refund Policy
To assess Flutter Habit, we focused on how the brand handles returns, refunds, and customer support related to product issues. This evaluation considered the clarity of the policy, the ease of initiating returns, and coverage for different types of purchases.
As per its official website, Flutter Habit offers a relatively standard but somewhat restrictive return process. You can return unused and unopened Flutter Habit products within 30 days of delivery, but there’s a $7 return shipping fee, and original shipping costs are non-refundable. This policy limits flexibility by excluding final sale items, products bought through social media, and requiring Amazon purchases to be handled directly through Amazon.
The brand does provide some customer-friendly elements, like allowing partial returns on bundles and offering an “Application Guarantee” that refunds one box of lashes and one adhesive if you’ve tried their Zoom application help without success. However, this guarantee is contingent on using specific Flutter Habit products during the consultation.
While the policy is clear and well-detailed, it leans more toward protecting the brand’s operational costs than maximizing customer flexibility. This could be seen as a drawback if you value easy, cost-free returns.
Frequently Asked Questions
FlutterHabit claims to offer lashes that may maintain their hold under typical conditions, but exposure to excessive moisture, sweat, or steam can affect adhesive performance and shorten wear time. In humid environments, it may be necessary to take extra care to keep the lashes dry to preserve their longevity.
The lashes offered by FlutterHabit are designed for at-home use and mimic a salon look, but achieving an exact professional finish may require practice and precision. Results can vary depending on skill and lash style choice.
No. FlutterHabit does not provide guidance for overnight use of its lashes. Wearing lashes while sleeping may increase the risk of irritation or accidental damage to natural lashes.
Conclusion
FlutterHabit is focused on accessibility, performance, and easy application of lash extensions. It offers long-lasting lashes through proprietary adhesives and lightweight PBT silk fibers, designed for both aesthetic results and ocular safety.
The structured application system, range of tools, and features like the Lash Style Quiz offered by FlutterHabit simplify at-home use while accommodating different eye shapes, lash types, and skin tones.
The brand aims to deliver professional-inspired results without requiring salon skills, supported by step-by-step guides, educational resources, and user-focused tools. However, results can vary depending on humidity, natural oils, or application technique.
FlutterHabit offers adhesives and lash materials that don’t have public clinical testing or third-party safety approvals, and because the brand has limited stores, you can’t easily try the products before buying.
To ensure safety and optimal results, follow the recommended application steps suggested by the brand, perform patch tests, and remove lashes gently. While FlutterHabit provides an accessible and structured approach to at-home lash extensions, potential variability in results, cost, and safety considerations should be kept in mind.
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Alisha Matthew has been a practicing nutritionist since 2016. She holds a master’s degree in nutrition from the University of IOWA. She is a staunch believer in improving the human health index by educating people about nutrition and the importance of nutrition in leading a healthy and happy life. Her long-term goal is to keep educating people on general health and keep herself updated with the latest trends in the field of health.