Frank Body is a skincare brand that focuses on naturally derived, texture-refining formulas to help smooth, hydrate, and support your natural skin health. It offers a coffee scrub that may help exfoliate buildup and support a more polished, even surface.
The brand claims that its products address dryness, rough or bumpy areas, clogged pores, dull tone, and recurring body breakouts. It offers a routine centered on exfoliation and nourishment, giving you options to help maintain softer, clearer, and more refreshed-looking skin.
In this review, you will explore the brand’s offerings, how it compares with similar skincare brands, where Frank Body shows strengths and limitations, and what real users mention about their experience.
About Frank Body
As per the official website, Frank Body focuses on formulas across body care, face care, and everyday personal care. Its product range is based on exfoliation, hydration, and targeted bodycare products.
Frank Body’s body category is the most extensive, offering scrubs, washes, lotions, serums, oils, and products that use glycolic acid, lactic acid, salicylic acid, niacinamide, retinol, ceramides, vitamin C, hyaluronic acid, and coffee grinds. These formulas might address bumps, acne, uneven texture, dryness, and barrier support, while body tools such as sculpting devices provide an additional method for smoothing and firming.
The brand also offers curated bundles that focus on concerns like acne control, brightening, hydration, firming, and barrier repair, giving you more structured routine options. Its facial range follows the same active-led approach with cleansers, scrubs, masks, serums, and moisturisers that focus on exfoliation, hydration, brightening, and daily skin maintenance.
Kits and gift sets play a significant role in the brand’s offering, ranging from travel-friendly minis to multi-step systems and limited-edition sets for specific concerns. These options allow you to try complete routines or build a more cohesive approach to exfoliation, brightening, or active-based care. Throughout its range, the brand highlights vegan formulations, cruelty-free testing, and naturally derived ingredients.
Frank Body Bestsellers
Glycolic Body Scrub
The Glycolic Body Scrub combines chemical and physical exfoliants that may help reduce excessive buildup from your skin’s surface while supporting a smoother texture.
Glycolic and lactic acids in this scrub act as Alpha Hydroxy Acids (AHAs) that break down cohesive bonds between dead skin cells. It may help reduce surface congestion, improve dullness, and support a more even-looking tone over time.
The makers also added pumice to the Glycolic Body Scrub, which provides a physical exfoliation component. Its porous volcanic structure creates a fine, abrasive texture that may help remove dead cells as you massage it over the skin.
Glycolic Body Scrub also combines witch hazel, which can temporarily constrict skin proteins that may help reduce the appearance of redness and surface oil. It also contains antioxidant molecules that interact with reactive oxygen species, supporting calmer-looking skin after exfoliation.
Original Coffee Scrub
As per the official website, the Original Coffee Scrub helps remove surface buildup while supporting smoother, more conditioned skin. It combines robusta coffee grinds that may help dislodge dead skin cells and surface debris through mechanical friction.
Coffee also contains caffeine and polyphenols, which may support circulation at the skin’s surface and help neutralize free radicals generated by environmental stressors.
Original Coffee Scrub also has cold-pressed sweet almond oil, which might help strengthen the lipid matrix of the stratum corneum , reducing transepidermal water loss and maintaining softness after rinsing. Vitamin E in this formula could help stabilize lipids and prevent oxidative degradation. This can support the appearance of more even-toned skin over time and aid in the skin’s natural repair responses following exfoliation.
The makers also added sea salt to this scrub, which might help lift dry, flaky patches, while its mineral content creates a mildly osmotic environment on the skin’s surface that can discourage bacterial growth.
Rosehip Body Scrub & Cleanser
The Rosehip Body Scrub & Cleanser may support softer, hydrated skin. As you massage it in, the formula shifts from a scrub to a cleanser, allowing the exfoliation step to transition smoothly into conditioning without leaving a heavy residue. The base of sugar crystals provides gentle physical exfoliation because sugar dissolves on contact with water, minimizing the risk of over-scrubbing.
Vitamin E in Rosehip Body Scrub & Cleanser might support your skin’s antioxidant defenses. It could help reduce stress from environmental exposure and support a more balanced look over time by stabilizing the skin’s barrier lipids.
As per the official website, goji berry extract in this formula offers carotenoids and polyphenols. These molecules participate in neutralizing oxidative stress and may help maintain a more uniform appearance by limiting the impact of external aggressors on surface cells.
Rosehip Body Scrub & Cleanser also has jojoba oil, which acts as an emollient with a structure similar to human sebum, which may help it to integrate easily with the skin’s natural lipid layer. It helps reduce transepidermal water loss by forming a breathable occlusive layer, which softens dry patches and supports a smoother texture after exfoliation.
Original Face Scrub
The Original Face Scrub combines fine coffee particles, mineral-rich clay, and lightweight botanical oils to support a smoother, more balanced complexion.
As per the official website, Original Face Scrub combines white clay (often kaolin), which complements the physical exfoliation by absorbing excess sebum and binding to impurities on the skin’s surface. Its structure allows it to attract and hold charged particles, making it useful for areas prone to congestion.
The blend of coconut, grapeseed, and sweet almond oils in Original Face Scrub provides emollient and antioxidant support. Their vitamin content, particularly vitamins A, E, and D, interacts with cell membranes and surface lipids to counter oxidative stress and maintain softness without forming a heavy, occlusive layer.
Hydrating Hyaluronic Acid Serum
According to the official website, the Hydrating Hyaluronic Acid Serum supports surface hydration and helps maintain a balanced barrier. Its base features three molecular weights of hyaluronic acid, allowing the ingredient to draw water into different layers of the stratum corneum. Hyaluronic acid interacts with keratinocyte receptors such as CD44, helping maintain structural elasticity in the outer skin layers.
The makers also added ginkgo biloba leaf extract to this serum, which may help neutralize reactive oxygen species that accumulate from environmental exposure. It could assist in reducing visible redness and supporting a stronger moisture barrier.
Ginseng root extract in Hydrating Hyaluronic Acid Serum may support cell vitality and modulate oxidative stress pathways. It could help smooth the appearance of fine lines by improving the skin’s overall resilience and aiding natural repair processes.
Booty Drops Firming Oil
Booty Drops Firming Oil may support a smoother, more conditioned appearance on the skin. The formula centers on caffeine, which can temporarily constrict blood vessels and influence fluid movement in superficial tissues. This may help the skin appear firmer and more toned in the short term.
As per the official website, Booty Drops Firming Oil also has guarana, which can enhance the formula’s surface-tightening effects, while its antioxidants, particularly tannins and catechins, can help reduce oxidative stress in epidermal lipids.
Carrot root extract in this oil contains carotenoids, which are precursors to vitamin A and function as antioxidants within the skin. It may also help reduce moisture loss and soften dry areas.
Caffeinated Face Moisturiser
The Caffeinated Face Moisturiser might support surface hydration while maintaining a breathable feel on the skin. It combines arabica coffee seed oil, which can make the complexion appear brighter and more refreshed after application. As per the official website, Caffeinated Face Moisturiser could help your skin retain water while remaining lightweight enough for daily use.
The makers also added cocoa and shea butters in this formula, which may support deeper moisturization. Their triglyceride-rich composition allows them to soften dry areas by filling gaps between corneocytes, creating a more uniform surface texture.
Despite their richness, these butters can form a semi-occlusive layer that locks in moisture without fully blocking pores, making the moisturizer potentially suitable for both dry and combination skin types.
Smoothing AHA Body Lotion
As per the official website, the Smoothing AHA Body Lotion can help refine skin texture while maintaining hydration. It combines lactic and glycolic acids, both Alpha Hydroxy Acids (AHAs), which work by loosening the corneodesmosomes that hold dead skin cells together in the stratum corneum.
Smoothing AHA Body Lotion also has emu bush, quandong, and kakadu plum extracts. These Australian botanicals contain natural fruit acids and vitamin C, which help support gentle exfoliation while addressing dullness.
The makers also added mango seed butter in this lotion, which provides triglycerides, vitamin C, and beta-carotene (a precursor to vitamin A). These components may support the lipid barrier, reduce moisture loss, and support a calmer feel on areas prone to dryness or irritation.
Smoothing AHA Body Lotion also combines macadamia seed oil, which could support your skin’s natural barrier and provide softness without leaving a heavy residue.
Frank Body Advantages
Growing Inclusive Beauty Community
Frank Body claims to have a growing and inclusive beauty community by highlighting user-generated content that features people of different body types, ages, and skin tones.
The brand emphasizes openness and accessibility in its messaging and notes that its cruelty-free and vegan positioning helps it appeal to a wide audience. It also promotes internal diversity awareness through training initiatives, which supports its effort to build a community that reflects a broad range of customers.
This inclusive framing appears throughout its product lineup. Its products, such as the Glycolic Body Scrub, Original Coffee Scrub, Rosehip Body Scrub and Cleanser, and Original Face Scrub, are marketed as suitable for various skin concerns and textures.
Hydrating Hyaluronic Acid Serum, Booty Drops Firming Oil, Caffeinated Face Moisturiser, and Smoothing AHA Body Lotion extend the brand’s focus on approachable, everyday body and skin products designed for different skin needs.
The brand strengthens its message that its formulas are intended to be welcoming and adaptable by showing these products being used by a diverse community.
Strong Global Recognition
Frank Body states that it ships its products to more than 149 countries, which allows it to position itself as a brand with appeal well beyond its home market. This global distribution is supported by availability through major beauty and e-commerce retailers, including Ulta, Mecca, and ASOS, placing the brand alongside established names in the skincare category and increasing its exposure to a wide audience.
The brand reports selling millions of units worldwide, using these sales figures to demonstrate broad customer acceptance and ongoing demand. Media coverage and industry attention, including recognition such as one of its founders being featured in Forbes 30 Under 30, further support the brand’s claim of strong visibility and cultural relevance. Frank Body has also expanded through newer lines, such as its Everyday range available in retailers like Priceline, which helps strengthen its presence in the mass market.
Digital-Native Community Brand
Frank Body grew primarily on Instagram and Facebook, encouraging you to share selfies, before-and-after photos, and product experiences. This user-generated content often features people with different skin tones, shapes, and body types, helping the brand present a community that feels broad.
The brand also promotes a playful, informal communication style that reflects social media culture. It uses casual language and lighthearted humor to make skincare feel approachable instead of clinical. This tone is designed to resonate with younger audiences who prefer brands that match their lifestyle, emphasize body positivity, and treat self-care as something easy and enjoyable.
Frank Body offers products such as the Original Coffee Scrub, Glycolic Body Scrub, Original Face Scrub, and Rosehip Body Scrub and Cleanser, which support this identity. These options are positioned as fun, sensory, and shareable products that fit naturally into social content. The scrubs and cleansers also present daily routines as experiences rather than strict beauty steps, reinforcing the brand’s social-first personality.
Frank Body Limitations
Niche Coffee-Beauty Brand Positioning
Frank Body has a niche coffee-beauty brand positioning, which limits how broadly the brand is perceived in the skincare market. The Original Coffee Scrub remains its signature product, with more than 22 million units sold, and this strong association continues to shape consumer expectations.
Even though the brand now offers over 30 products, including Glycolic Body Scrub, Rosehip Body Scrub and Cleanser, Original Face Scrub and Hydrating Hyaluronic Acid Serum, many consumers still view Frank Body primarily as a coffee scrub brand rather than a full skincare line.
This narrow ingredient identity makes it harder for the brand to expand into categories that rely on more diverse actives or clinically supported formulations. While the coffee exfoliation theme gives Frank Body a recognizable personality, it also supports the idea that the brand specializes mainly in scrubs and body exfoliation. As a result, products outside this theme may receive less attention or may not be perceived as a competitively strong option for advanced skincare science.
Australian Beauty Label
Frank Body’s identity as an independent Australian beauty brand can limit its traction in larger international markets, especially the United States. The company highlights its Australian roots through products like Booty Drops Firming Oil, Hydrating Hyaluronic Acid Serum, Smoothing AHA Body Lotion, and Caffeinated Face Moisturiser.
While this helps differentiate the brand, the strong regional identity does not always align with the expectations of U.S. consumers, who often look for brands with domestic credibility, local clinical validation, or broad national availability.
As Frank Body emphasizes Australian manufacturing and an indie brand image, it does not benefit from the scale, recognition, or retail networks that larger U.S. and global companies enjoy.
People in the United States may be less familiar with Australian beauty standards or ingredient traditions, which can make the brand feel less established or harder to evaluate. The limited presence in major U.S. retailers further slows consumer exposure and reduces opportunities for discovery.
Pros
- Offers a wide range of body, face, and skincare products.
- Claims to avoid SLS and parabens in its formulations.
- Markets products as cruelty-free and largely vegan-friendly.
Cons
- Some customers report missing, delayed, or non-delivered orders.
- A few users report products separating or expiring faster than expected.
Frank Body Alternatives
CeraVe
As per its official website, CeraVe builds its identity around dermatologist-developed formulas designed to support the skin barrier through essential ceramides, hyaluronic acid, niacinamide, and clinically recognized actives. Its portfolio includes more than 70 products across face and body care, such as the Foaming Facial Cleanser, Hydrating Facial Cleanser, Balancing Air Foam Facial Cleanser, Acne Control Cleanser, and Hydrating Foaming Oil Cleanser.
Moisturizers and other options include the Skin Renewing Brightening Lotion with SPF 30, Ultra-Light Moisturizing Gel, Acne Control Gel, and the Skin Renewing Vitamin C Eye Cream.
The brand addresses a broad set of concerns, such as acne, eczema, psoriasis, rough and bumpy texture, and sensitive skin, and organizes its products clearly by skin type. Educational tools, such as the Skincare Solution Finder, support its clinical positioning, while widespread availability through Target, Walmart, Amazon, CVS, Walgreens, Ulta, Costco, Kroger, and Rite Aid makes it accessible to a wide audience.
On the other hand, Frank Body takes a different approach, prioritizing naturally derived, coffee-based formulations and an experience-oriented product design. The brand began with the Original Coffee Scrub and has since expanded into a wide range of body and face products. Its product lineup includes options such as the Glycolic Body Scrub, Niacinamide Body Scrub, Coconut Coffee Scrub, Charcoal Body Scrub & Mask, and Brightening Body Scrub, all of which focus on exfoliation, smoothing, and visible surface refinement.
Frank Body also combines active ingredients through products like the Triple Acid Body Wash, Triple Acid Body Mist, Smoothing AHA Body Lotion, Clearing Body Wash, Clearing Body Lotion, and Retinol Body Lotion. Its face-focused offerings include the Original Face Scrub, Caffeinated Face Moisturiser, Hydrating Hyaluronic Acid Serum, and Charcoal Face Mask. Kits such as the Acid Heroes Kit, the Niacinamide Era Kit, and the Caffeinated Glow-Getter Kit provide structured routines.
As a vegan, cruelty-free, Australian-made line, it emphasizes sensory textures, visible glow, and active body care while addressing concerns like breakouts, uneven tone, dullness, and the appearance of stretch marks.
CeraVe delivers barrier-focused, fragrance-free formulations suitable for sensitive and clinically complex skin needs, with a consistent emphasis on maintaining moisture and strengthening the skin’s outer layer. Frank Body, on the other hand, offers exfoliation-led and surface-focused options that combine natural ingredients with acids and caffeine to support smoother texture and brighter tone.
While CeraVe provides a foundational approach for long-term skin health, Frank Body offers targeted, results-driven products that enhance the feel and appearance of the skin through physical and chemical exfoliation.
AmLactin
AmLactin and Frank Body both address body-care needs, yet their focus and product philosophies differ considerably.
As per its official website, AmLactin centers its entire range on lactic acid–based formulations designed for consistent exfoliation and hydration. It highlights that its products are pH-tested between 4.5 and 5.5 to support gentle yet effective resurfacing.
The brand’s lineup includes options such as the Daily Nourish Lotion with 12% Lactic Acid, the Daily Nourish Lotion with 5% Lactic Acid, the Intensive Healing Lotion with 15% Lactic Acid, Crepe Firming Cream, and the Daily Vitamin C Lotion with 7% Lactic Acid. AmLactin also maintains a cruelty-free policy and offers AmLactin Labs, a program that allows you to participate in product testing, surveys, and feedback initiatives to help guide future formulations.
Frank Body, meanwhile, provides a wide variety that goes beyond lactic acid and covers multiple concerns such as acne, KP, firmness, barrier repair, and brightening.
Its portfolio includes exfoliating staples like the Glycolic Body Scrub, Original Coffee Scrub, Magnesium Body Scrub, and Rosehip Body Scrub & Cleanser, along with active-rich options such as the Smoothing AHA Body Lotion, Triple Acid Body Wash, Retinol Body Lotion, Barrier Body Creme, Hyaluronic Acid Body Serum, and various full-routine kits including the Acid Heroes Kit, The Full Acid Drop Kit, and Barrier Bodyguards Kit.
The brand also combines experiential elements through programs like Hotel Pink, which structures rewards and exclusive access. The fundamental distinction lies in how each brand builds its formulas.
AmLactin maintains a focused, science-oriented approach centered on lactic acid concentrations ranging from 5% to 15% to address dryness, rough texture, keratosis pilaris, and crepey skin.
Frank Body uses a wider combination of ingredients such as glycolic acid, niacinamide, retinol, hyaluronic acid, squalane, vitamin C, and coffee grinds to support more varied skincare goals, including exfoliation, firmness, brightness, hydration, and acne management.
AmLactin offers a specialized approach for exfoliation and texture refinement, while Frank Body provides a broader, more customizable routine with multiple actives and product formats.
How Did We Evaluate?
Brand Reputation
We assessed Frank Body by looking at its brand age, background, product focus, and real customer feedback.
The brand is known for coffee-based scrubs, simple formulations, and affordable body and facial care products. Its expansion into hydrating, brightening, and firming options, along with its cruelty-free positioning and social-media-driven identity, helped establish it as a recognizable skincare brand with broad appeal.
It currently holds a 3.2 rating on Trustpilot based on 30+ reviews, indicating moderate satisfaction. While some customers appreciate the scents, texture, and value of the products, others mention irritation, breakouts, or inconsistent results.
We also checked for the brand’s presence on the Better Business Bureau, where it is not listed, which limits visibility into formal complaint handling for US consumers.
Based on this brand history and external ratings, Frank Body appears to deliver mixed experiences. Some users find it affordable and effective for their routine, while others report issues that may impact confidence in the brand.
Real User Experiences
To evaluate Frank Body, we reviewed Trustpilot feedback and looked for product performance, customer satisfaction, and service reliability. Many users describe the brand as affordable and accessible, with body care staples that often deliver noticeable improvements in skin texture and hydration.
Some long-term customers mention positive experiences with products like the coffee scrubs, serums, and body washes, and several appreciate the straightforward packaging and good value for everyday use.
However, some users highlighted concerns like unanswered emails, delayed support, and difficulty resolving issues with missing or stalled orders.
A few customers also raised questions about transparency after noticing that lower-rated reviews did not appear on the brand’s website. These patterns suggest that while the products can meet expectations, the follow-up experience may feel inconsistent for certain customers.
We also considered reports of strong scents, irritation, or formulas that did not match expectations. Although many customers claimed to use the products without issue, some users experienced reactions or product inconsistencies and felt their concerns were not fully addressed.
Based on these user experiences, Frank Body shows strength in affordability and everyday results, supported by a loyal group of returning customers. At the same time, the service-related feedback and occasional product issues create a mixed impression, leaving some users more cautious about purchasing directly from the brand.
Frequently Asked Questions
The brand offers body scrubs that may work for sensitive skin when you choose formulas with gentler ingredients like shea butter or almond oil, but the brand still uses fragrance and exfoliants that can trigger irritation. Its products with coffee grounds offer stronger physical exfoliation, while options like the Glycolic Scrub rely on AHAs that may also feel too active for some skin types.
The brand highlights using PCR plastics, sugarcane-derived bioplastics, and newer carbon-negative BioPE scrub bags to improve recyclability across its range. Some formats, including refill pouches, use less plastic but aren’t universally accepted in all recycling systems. Because packaging varies, the brand advises checking each product’s instructions for the most accurate guidance.
The brand offers personalized recommendations through its online skin quiz, which evaluates your skin type and concerns across both face and body care. The tool suggests routines or curated product combinations based on inputs like dryness, sensitivity, acne, or KP. While helpful for guidance, the recommendations remain algorithm-based rather than individually assessed by a professional.
Conclusion
Frank Body focuses on accessible, ingredient-driven skincare built around exfoliation, hydration, and targeted options. Its formulas rely on familiar actives such as AHAs, niacinamide, vitamin C, and hyaluronic acid, paired with sensory textures that keep routines simple and easy to integrate.
The brand’s approachable routines, inclusive communication, and use of actives with established cosmetic benefits may support your daily skincare routine. However, its strong association with coffee exfoliation narrows its identity and can overshadow its expansion into more active-focused care.
The reliance on physical scrubs also introduces risks of irritation or barrier disruption for sensitive or over-exfoliated skin. Its positioning as an Australian indie label contributes to varying familiarity and inconsistent availability across regions, which may influence trust and adoption.
Frank Body claims to provide accessible, active-based skincare with a clear digital presence, while facing challenges tied to niche positioning, exfoliation-heavy offerings, and regional reach.
- About the Author
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Alisha Matthew has been a practicing nutritionist since 2016. She holds a master’s degree in nutrition from the University of IOWA. She is a staunch believer in improving the human health index by educating people about nutrition and the importance of nutrition in leading a healthy and happy life. Her long-term goal is to keep educating people on general health and keep herself updated with the latest trends in the field of health.