Hairfinity focuses on strengthening and supporting hair through a combination of nutritional formulas and complementary hair-care products. It aims to support strand structure, the natural growth cycle, and promote a healthier scalp environment.
The brand offers shampoos, conditioners, scalp elixirs, growth serums, and curated kits designed to work alongside its vitamin formulas. It claims that its formulas address concerns such as dryness, breakage, thinning edges, shedding, and slow growth.
In this review, we will evaluate Hairfinity’s overall product range, examine its key advantages, and assess potential limitations. We will also compare the brand with similar hair growth options to determine how it stands within the competitive landscape.
About Hairfinity
According to the official website, Hairfinity is owned by Brock Beauty Inc., which offers a complete system built around both ingestible formulas and topical hair products. Its structure combines internal nutritional support with external care, pairing daily vitamins with shampoos, conditioners, serums, and scalp formulas as part of a coordinated routine.
The brand’s supplement line forms the core of its catalog. It offers Healthy Hair Vitamins, Beautonic™, Scalp Stimulating Elixir, Revitalizing Leave-In Conditioner, and Infinite Edges Serum. The broader lineup covers shampoos, conditioners, mists, leave-in formulas, serums, and Power Shots.
The brand also includes an online hair consultation quiz that generates personalized product recommendations. This quiz connects to its Hairfinity Elite category, which centers on curated routines aligned with your hair goals.
According to the official website, Hairfinity states that its formulas exclude silicones, sulfates (SLS/SLES), mineral oils and petrolatum, parabens, phthalates, PEG, propylene glycol, chlorine, and formaldehyde. It also lists excluded ingredients such as FD&C color pigments, benzalkonium chloride, BPA, triclosan, coal tar derivatives, and formaldehyde-releasing preservatives.
Hairfinity Bestsellers
Infinity Growth Kit
As per the official website, the Infinity Growth Kit addresses stimulation, nourishment, hydration, and structural protection. It includes the Beautonic Vitamin & Collagen Drink, Stimulating Scalp Elixir, Curly & Coily Shampoo and Conditioner, along with targeted Power Shots designed to support growth, heat protection, frizz control, hydration, and curl repair.
The Kit may support hair growth, better hydration, heat protection, and curl integrity. It features products that could help maintain barrier function, reducing dryness or buildup that could interfere with follicle efficiency.
The Beautonic Vitamin & Collagen Drink in this kit focuses on nutritional support for hair structure. Meanwhile, the Stimulating Scalp Elixir is designed to target the scalp environment.
The Curly & Coily Shampoo is also included in this Growth Kit, which might help cleanse while maintaining moisture balance. The kit also combines the Curly & Coily Conditioner, which may support detangling and fiber reinforcement. Meanwhile, the Grow Power Shot is positioned to stimulate and support healthy hair growth.
Double Growth Kit
The Double Growth Kit might support hair strength and growth with the Beautonic Vitamin & Collagen Drink and the Stimulating Scalp Elixir. The Beautonic Vitamin & Collagen Drink provides vitamins, minerals, and nutrients intended to support overall metabolic function and hair vitality. It could influence hair strength, elasticity, and resistance to breakage. According to the official website, the Stimulating Scalp Elixir in this kit focuses on the external environment of the hair follicle. It aims to increase circulation around the follicular unit by promoting localized blood flow.
Scalp Stimulating Elixir
The Scalp Stimulating Elixir is formulated to target specific areas of the scalp that may feel delicate, weakened, or stressed from styling, environmental exposure, or buildup. It focuses on supporting localized scalp function and maintaining conditions that favor consistent hair growth.
The makers added grape stem cells to this Elixir, which could help stimulate microcirculation. Improved microcirculation refers to enhanced blood flow within the small capillaries that surround hair follicles. The follicle’s dermal papilla depends on steady oxygen and nutrient delivery to sustain keratinocyte proliferation in the hair bulb. The environment around the follicle may remain more metabolically active, which is essential during the growth (anagen) phase of the hair cycle.
Scalp Stimulating Elixir also has arugula extract, which may help boost endogenous glutathione (GSH). Glutathione could help neutralize reactive oxygen species and maintain cellular redox balance. It may help maintain a more stable environment for follicle function, particularly in areas exposed to UV radiation or environmental pollutants.
The Elixir also has green walnut extract, which contains polyphenolic compounds and tannins that may help counteract oxidative stress that can weaken hair fibers and affect scalp health.
Beautonic
As per the official website, Beautonic is formulated to provide nutritional support for hair, skin, nails, and physiological function. The formula contains zinc, which may support DNA synthesis, cell division, and protein production that are especially active in hair follicles and skin tissue. Hair matrix cells divide rapidly during the growth phase, and zinc-dependent enzymes are required for keratin formation.
Beautonic also has manganese, which contributes to the activity of manganese superoxide dismutase (MnSOD) that neutralizes reactive oxygen species generated during energy production. Manganese also participates in connective tissue formation, supporting the structural framework that anchors hair follicles within the dermis.
The makers also added folate, which may support cellular replication and tissue renewal. Folate (vitamin B9) is critical for DNA synthesis and methylation that support the formation of new cells. It could also support red blood cell formation, contributing to oxygen transport throughout the body.
Healthy Hair Vitamins
Healthy Hair Vitamins may support circulation, follicle metabolism, and structural protein synthesis that may help maintain existing hair growth and scalp function. Niacin (vitamin B3) in this formula could promote healthy blood circulation. It could also contribute to vasodilation by influencing prostaglandin pathways, which can widen small blood vessels and improve peripheral blood flow. Enhanced circulation supports the optimal delivery of oxygen and nutrients to the dermal papilla that regulates hair growth.
The makers also added pantothenic acid (vitamin B5) in Healthy Hair Vitamins, which may support stronger hair follicles through its role in coenzyme A (CoA) synthesis. It could also support the integrity of the scalp’s natural barrier, which relies on balanced sebum production and structural lipids.
Healthy Hair Vitamins also has vitamin B12, which might support red blood cell formation and DNA synthesis. It is also involved in methylation reactions that regulate gene expression, which can influence how cells replicate and differentiate within the follicle.
Infinite Edges Serum
As per the official website, the Infinite Edges Serum may help support delicate or overworked areas of the hair, particularly along edges and high-tension zones where breakage is more common. The serum focuses on reinforcing the hair shaft, improving surface smoothness, and supporting scalp balance in areas prone to thinning or fragility.
Hydrolyzed wheat protein in this serum may help reduce porosity, improve moisture retention, and increase tensile strength. Hydrolyzed proteins also help minimize breakage during manipulation and may improve the appearance of thickness and smoothness.
Infinite Edges Serum also contains licorice root extract, which may assist in preserving healthier-looking edges and reducing environmental strain on the scalp. White tea leaf extract in this serum might help neutralize reactive oxygen species generated by UV exposure and environmental pollutants. It could also support the structural integrity of emerging hair strands and help maintain surface smoothness and shine.
Hairfinity Advantage
Structured Inside-Out Approach
Hairfinity follows a coordinated hair care system rather than relying on a single standalone formula. Healthy Hair Vitamins serve as the foundation of this routine. The brand builds around this product with topical options such as the Follicle Booster and Strengthening Serum, along with sulfate-free shampoos and conditioners. These products are positioned as interconnected steps within one routine instead of separate, unrelated additions.
The company defines this structure as an inside-out approach. Its Healthy Hair Vitamins, formulated with the Capilsana® Complex, are intended to provide internal nutritional support. The topical and cleansing products are designed to address external maintenance. Hairfinity maintains aligned messaging and formulation patterns across categories to support that each product is meant to complement the others rather than function in isolation.
This defined structure can make routine building more straightforward. Instead of piecing together products from different brands, you can follow a coordinated routine designed to work together. That may reduce guesswork, create clearer expectations around internal and external support, and help you maintain consistency over time.
Hairfinity Limitations
Modest Retail Pharmacy Penetration
Hairfinity lacks widespread placement in major pharmacy chains such as CVS, Walgreens, or Boots. Instead of prioritizing traditional pharmacy distribution, the brand focuses more heavily on e-commerce and beauty-focused retail channels.
This approach reduces its brick-and-mortar visibility and limits exposure among shoppers who typically purchase products during routine drugstore visits. If you prefer buying vitamins in person, you’re unlikely to find Hairfinity stocked at your local pharmacy. In most cases, you’ll need to order online and wait for delivery.
This can affect your overall convenience. You may not have immediate access if you run out unexpectedly, and you won’t be able to quickly compare it side by side with other product brands during an in-store visit.
Limited Transparency on Sourcing Origins
Hairfinity does not offer detailed information about ingredient sourcing. The website does not specify where raw materials are grown or produced, nor does it identify supplier names, countries of origin, farm locations, or organic certifications.
The brand also does not publish batch-level traceability reports or third-party supply chain audits. Its messaging centers more on ingredient benefits and the exclusion of certain chemicals rather than documented origin verification. While Hairfinity meets baseline regulatory standards, it does not extend into the deeper sourcing transparency that some premium supplement brands now provide.
This means you rely primarily on label claims and brand communication without access to verifiable supply chain documentation. If ethical sourcing, traceability, or supplier certification are important to you, this limited disclosure may reduce your confidence and make it harder to fully assess the brand’s product background.
Hairfinity Alternatives
Vegamour
Vegamour centers its messaging on Hair Wellness®, combining plant-powered actives with advanced science and referencing clinically proven and MD-formulated options across its GRO and GRO+ Advanced lines. Its catalog includes Daily Topical Serums, Shampoos & Conditioners, Hair Masks & Oils, Hair Supplements, and Value Kits. On the other hand, Hairfinity describes its range as a complete hair care system that works from the inside out, pairing vitamin products with topical products designed to repair, nourish, and protect hair from root to tip. The brand lists 40+ products and categorizes them by hair type, including coily, curly, straight, and wavy, as well as by concerns such as dry hair, slow growth, split ends, frizz, thin hair, and dullness.
In the product category, Vegamour offers GRO+ Advanced Hair Growth & Density formulas, described as an MD-formulated dual-pill that may help boost hair growth and density. It also includes GRO Biotin Gummies and GRO AGELESS Gray Delay™ Hair Supplement. Meanwhile, Hairfinity’s supplement line centers on Healthy Hair Vitamins. Both brands combine digital quizzes, but their structure differs. Vegamour includes a Hair Quiz focused on discovering routines aligned with individual biology, supporting a routine-based structure. Hairfinity offers an online hair consultation that assesses hair type and specific concerns before recommending products personalized to those inputs.
When comparing their price ranges, Vegamour’s products generally start at $24 for GRO Biotin Gummies and extend to $79.20 for the GRO Essentials Kit at discounted pricing, with original prices reaching up to $160 for bundled systems. Most standalone serums and shampoos fall between approximately $33.60 and $52. On the other hand, Hairfinity’s pricing begins at $19.99 for Beautonic™ 7-day supply and $26.99 for Healthy Hair Vitamins, scaling up significantly with multi-month bundles that reach $259.99 for a 12-month vitamin supply. While Vegamour’s pricing concentrates within mid-range topical and formula categories, Hairfinity’s range extends higher primarily due to long-term vitamin supply bundles.
Vegamour focuses on addressing visible thinning, shedding, gray delay, and scalp balance within a structured framework. In comparison, Hairfinity prioritizes vitamin supplementation supported by topical formulas and hair types.
Viviscal
Viviscal focuses on hair growth and builds its formulas around AminoMar™, its proprietary marine collagen complex derived from research on marine proteins in the Inuit diet. Its formulas combine AminoMar™ with biotin to support hair growth and follicle formation, vitamin C to aid iron absorption, iron to support red blood cell formation, and zinc and copper linked to follicle cycling and keratin structure. On the other hand, Hairfinity does not reference a proprietary marine complex. Instead, it emphasizes plant-based active ingredients and highlights ingredients it excludes rather than focusing on a single signature compound.
As per its official website, Viviscal products form the core of its lineup. These include the Hair Growth Supplement, 4D Hair Growth Cycle Supplement, Shed Control Hair Supplement, and a Men’s Hair Growth Supplement. It complements these with Thickening Shampoo, Strengthening Conditioner, Thickening Serum, and Volumizing Dry Shampoo. The brand also offers bundled collections such as The Essentials Collection and The Cleanse + Fortify Collection, along with accessories including a satin pillowcase, weekly pill case organizer, velvet scrunchies, claw clips, tangle-free hair ties, a travel bag, and a detangling brush.
In comparison, Hairfinity lists around 44 products and organizes them by hair type, hair concerns, and product categories such as vitamins, shampoo and conditioner, serum, mist, leave-in conditioner, and power shots. Its lineup includes Healthy Hair Vitamins in multiple supply options, alongside collections such as Advanced Haircare, Beneath The Weave, and Hairfinity Elite.
When comparing pricing range structurally, Viviscal’s products start at $25.00 and extend to $70.00 for the 4D Hair Growth Cycle formula. Meanwhile, Hairfinity offers Healthy Hair Vitamins that begin at $26.99 for a standard supply and extend to $259.99 for a 12-month supply. Viviscal focuses on targeted options supported by topical products and accessories, while Hairfinity offers broader supply tiers and a larger catalog segmented by hair type and concern.
Viviscal builds its range around a marine collagen-based system with supporting topical products and defined timelines for visible changes. Hairfinity structures its range around plant-based formulations, ingredient exclusions, and hair-type-specific categorization, supported by a wider product catalog and extended supply options.
Pros
- Offers both hair formulas and topical hair care products.
- The brand features an online hair quiz to guide product selection.
- Provides a dedicated Healthy Hair Vitamins product line.
Cons
- Some users mentioned in independent reviews that they find the brand’s pricing premium.
- No clinical trial data are prominently published on the site.
How Did We Evaluate?
Real Customer Experiences
To evaluate Hairfinity, we analyzed Amazon reviews across two of its key products. Hair Vitamins hold a 4.4-star rating based on 15,453+ reviews. Many users claimed noticeable hair growth within four to six weeks of consistent use. Several highlighted reduced shedding, stronger strands, and fuller-looking hair, with some mentioning that stylists observed visible improvements. A few users reported purchasing eight to nine bottles after seeing results within the first two to three bottles, particularly noting reductions in wet shedding and improved strand thickness. Some also mentioned faster nail growth and improved scalp oil production as additional benefits. At the same time, a few concerns included capsule size, mild scalp itching, and price considerations.
Rice Water Hair Mist carries a 4.3-star rating from 3,205+ reviews, indicating generally favorable but more varied feedback. Many users praised its ability to smooth frizz, soften strands, and refresh hair between washes. Customers with fine, curly, coily, and color-treated hair described improved manageability without heaviness, and some noted that the fine mist did not revert straightened styles. Several also appreciated reduced dryness and less hair in their combs, while others highlighted the scent as a standout feature, even though a few described it as initially perfumey before fading. However, a few reported not seeing significant short-term changes and suggested it may require longer-term use.
Brand Reputation
Hairfinity claims to address personal hair concerns, which later evolved into a broader product line that includes hair vitamins and related care products. Brock Beauty, Inc., its parent company, holds an A+ rating on the Better Business Bureau (BBB). The BBB profile shows a history of complaints filed in the past years. Complaints involved receiving expired Beautonic Hair Vitamins, product color variation concerns linked to different manufacturers, and delivery issues involving incomplete shipments, damaged products, or packages marked delivered but not received. The complaint history reflects isolated customer service, fulfillment, and product consistency concerns.
Meanwhile, it holds a 4.0 rating based on six reviews on Tenereteam. Although the rating indicates generally positive feedback, the small number of reviews makes it difficult to draw strong conclusions about overall performance or consistency.
Our evaluation indicates that Hairfinity shows signs of stability, but the available third-party review volume remains relatively small, which makes it challenging to understand the overall brand credibility.
Frequently Asked Questions
The brand offers products like Healthy Hair Vitamins and Infinite Edges Serum that support general hair health with biotin and Capilsana Complex, targeting breakage or nutrient gaps. However, it does address autoimmune, patchy hair loss. Medical consultation is advised for diagnosed conditions.
The brand does not explicitly state that its products address stress-induced shedding. It claims to focus on general hair growth, strength, and thinning support through Healthy Hair Vitamins and boosters, without references to cortisol or telogen effluvium as targeted concerns.
The brand offers limited allergen details beyond the ingredient lists on its website. The brand’s Safe Ingredients Promise excludes the Awful 8, including silicones, sulfates, parabens, phthalates, PEG, and formaldehyde. It states most products are free from gluten, soy, and dairy, though some vitamins contain fish-derived collagen. Clear cross-contamination details are not prominently provided by the brand.
Conclusion
Hairfinity combines internal supplementation with topical support. Its clearly defined ingredient standards and disclosure of excluded ingredients can also provide a level of transparency. The coordinated system may help simplify decision-making for a guided routine.
However, ingredient exclusions alone do not guarantee superior performance. Results ultimately depend on formulation quality, dosage, bioavailability, and sustained use. The brand’s limited public disclosure around third-party supply chain verification and the absence of robust independent clinical validation are also important considerations. Its primarily online distribution model may also limit retail accessibility.
- About the Author
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Alisha Matthew has been a practicing nutritionist since 2016. She holds a master’s degree in nutrition from the University of IOWA. She is a staunch believer in improving the human health index by educating people about nutrition and the importance of nutrition in leading a healthy and happy life. Her long-term goal is to keep educating people on general health and keep herself updated with the latest trends in the field of health.