IGK Hair works within the hair care sector and has various offerings for hair types, textures, and styling needs. The brand targets common hair care concerns and diversifies its offerings around them, such as frizz control, lack of volume, dry hair, or premature hair graying.
The brand’s catalog includes formulations like shampoos, conditioners, styling products, dry hair masks, serums, and hair sprays. Beyond these formulations, the brand offers curated value sets, including the Bond-Building Repair Set, Frizz Free Faves, and Revive and Shine Duo.
In this review, we explore different facets of the IGK Hair brand, including their bestselling product range, core focus, advantages, and potential brand limitations. For a more balanced perspective, the review further compares IGK with potential alternative brands.
About IGK
IGK Hair claims to provide salon-quality results through its range of at-home haircare essentials. The brand was founded in 2016 by Franck Izquierdo, Aaron Grenia, Chase Kusero, and Leo Izquierdo.
Some featured offerings from the brand include the Antisocial Dry Hair Mask, First Class Charcoal Detox Dry Shampoo, Good Behavior Ultra Smooth Conditioner, Beach Club Texture Spray, and Crybaby Anti-Frizz Serum.
The brand also offers bundle options to support added savings and extended use. Some bundled offerings from the brand include the Frizz Fighting Repair Duo, Sleeker-Than-Sleek Styling Kit, Volume for Days Styling Kit, and
The brand also provides access to at-home coloring essentials, such as Never Miss Root and Scalp Touch-Up Spray and the Permanent Color Kit, which comes in multiple shade ranges like blonde, red, black, and trend shades.
For convenience, the brand also provides resources like the Shade Finder Quiz and virtual consultations with licensed colorists. You can book a 30-minute session, during which you’ll get personalized help with shade matching, application advice, and color tips.
According to the official site, the brand maintains a strong offline presence with salons in New York, West Palm Beach, Miami, and Las Vegas. These spaces may function as service destinations and creative hubs where new formulations from the brand are tested and developed.
IGK Bestsellers
Antisocial Dry Hair Mask
The Antisocial Dry Hair Mask is a leave-in formula that may help repair, smooth, and revitalize your hair strands without leaving any residue. According to the official site, it comes in a convenient spray format (5oz or 187ml bottle) that may be used overnight, without the need for rinsing or restyling.
At the core of the formulation is its bond-building technology, which may strengthen the hair’s internal structure to reduce breakage and restore resilience. Vegan silk proteins may penetrate the hair shaft and bind to keratin, the main structural protein in hair. It could help fill in gaps in damaged cuticles, reinforcing the internal structure of each strand.
The makers added dimethicone to the Antisocial Dry Hair Mask, which is a silicone-based polymer that may coat your hair surface and form a thin, protective layer. Such effects might smooth rough cuticles, decrease friction between strands, and lock in moisture.
Hydrolyzed pea protein could offer low-weight peptides that may penetrate deep into the cortex, attracting and retaining water molecules. Such hydration effects may improve hair flexibility, reduce brittleness, and enhance overall manageability.
Good Behavior Smoothing Spray
Good Behavior Smoothing Spray may help support sleek, frizz-free hair. As per the official site, it offers a lightweight formula that may create a protective layer that could smooth hair strands for up to 24 hours. It may further offer heat protection up to 450°F, potentially safeguarding hair from damage caused by blow-drying, flat irons, or curling irons.
Spirulina protein offers amino acids that could nourish and strengthen hair strands over time. Hydrolyzed corn, soy, and wheat proteins are integrated in the Good Behavior Smoothing Spray, which may break down into small peptides that penetrate the hair cortex. These effects may reinforce weak hair strands, improve elasticity, and minimize breakage.
The makers further added cinnamidopropyltrimonium chloride to the formulation, which may attach to the negatively charged ions on the hair surface, thereby smoothing cuticle edges and reducing static.
Undeceth-5 and butyloctanol are included as lightweight emulsifiers and emollients. They could help distribute moisture and proteins evenly across each strand while forming a thin protective layer. Such effects might help minimize friction, frizz, and environmental damage from humidity or heat.
Expensive High Shine Gloss Treatment
As per the makers, Expensive Hi-Shine Gloss Treatment may function as an in-shower hair mask that could help seal the hair cuticles, thereby protecting them against color fading, heat styling, and UV damage. It may also help add shine and hydration to your hair strands, while also contributing to more voluminous hair.
The Expensive Hi-Shine Gloss Treatment features ingredients like amla oil, sea kelp extract, and sunflower seed oil at the core of its formulation. Amla oil contains vitamin C and antioxidants, which may help strengthen hair shafts and lower oxidative stress that might otherwise cause breakage and dullness.
Sea kelp extract provides minerals like iodine, potassium, and trace elements that could support scalp health and improve follicle function, thereby promoting stronger, more resilient hair strands. The makers also included ethylhexyl salicylate as a UV filter, which may help protect hair proteins and pigments from sun-induced damage and color fading.
Behentrimonium chloride is added as a conditioning agent, which may bind to the hair surface to reduce static, detangle strands, and enhance slip. Meanwhile, sunflower seed oil contains essential fatty acids that could penetrate the hair cuticle to maintain hydration, improve elasticity, and smooth the hair surface.
Good Behavior 4 in 1 Prep Spray
According to the official site, Good Behavior 4-in-1 Prep Spray may help simplify your styling routine. It could detangle knots, provide frizz control, promote shine, and protect hair strands against heat damage.
The formulation contains ingredients like spirulina protein, behentrimonium methosulfate, silicone quaternium-8, and aspartic acid to support different aspects of hair health. Spirulina protein offers a rich source of amino acids that might help repair micro-damage in the hair strands, improve elasticity, and diminish breakage.
Behentrimonium methosulfate may act as a gentle cationic surfactant and conditioning agent. It may coat the hair surface to reduce static, detangle strands, and improve softness. Silicone quaternium-8 could form a thin, protective layer over the hair cuticle. These effects may help smooth rough edges, enhance shine, and decrease friction from brushing or styling.
Amino acids, like aspartic acid, phenylalanine, valine, and isoleucine, are further added to the Good Behavior 4-in-1 Prep Spray formula. These amino acids may contribute to protein synthesis within the hair structure, which may support the natural strength, resilience, and flexibility of hair strands.
Best Interest Deep Repair Air Dry Styler
Best Interest Deep Repair Air Dry Styler is a leave-in dry styler, which might help seal up split ends, minimize hair breakage, and promote softness and shine. As per the official site, the formula employs a biomimetic bond-building technology, which could mimic natural hair structures to rebuild and seal broken bonds, thereby restoring the strength of hair strands.
The formulation contains avocado oil that provides monounsaturated fatty acids and A, D, and E vitamins, which may nourish and strengthen keratin fibers. Such effects may help improve the elasticity of hair strands and maintain hydration. The makers also added sodium benzoate as a preservative, which could help maintain formula stability and avoid microbial growth without interfering with hair health.
Propanediol is also integrated into the Best Interest Deep Repair Air Dry Styler formula as a humectant. It may draw water into the hair cortex and cuticle, which may boost moisture retention and could make hair strands feel softer. VP/VA Copolymer may create a flexible film that might help define natural waves or curls while controlling frizz and flyaways.
IGK Hair Taming Wand
According to the official site, Hair Taming Wand by IGK is a portable styling accessory that may help smooth frizz, tame flyaways, and improve sleek hairstyles. It has a wax-free, lightweight gel formula that may support a soft, touchable finish, which may not leave behind a crunchy texture, flakes, or greasy residue.
The wand features snow mushroom extract, which may attract and hold water molecules in the hair and scalp, thereby increasing moisture content and improving elasticity. Gluconolactone is also included in the wand to help gently exfoliate your scalp and hair surface, which might help remove buildup and enhance shine.
Hair Taming Wand also contains sodium phytate to help catalyze oxidative damage, thereby reducing the breakdown of hair proteins and pigments and protecting hair strands from environmental stressors. Phenoxyethanol might help suppress microbial growth in the formulation and complement the stability of active ingredients.
IGK Advantages
Vegan And Cruelty-Free Stance
According to its official site, IGK positions itself as a fully vegan haircare brand, stating that all its offerings are formulated without the use of animal-derived ingredients like lanolin, carmine, silk, or beeswax. The brand also emphasizes clean-label formulations, which are free from sulfates (SLS and SLES), gluten, and mineral oil.
Moreover, the brand maintains a strict cruelty-free policy, verified by its Leaping Bunny certification. It may ensure that neither the ingredients nor the finished products from the brand are tested on animals at any stage of development. Adherence to such clean-label and cruelty-free standards may provide confidence that your purchase aligns with ethical sourcing and stringent safety standards.
Diverse Haircare Portfolio
IGK Hair offers a versatile haircare lineup that spans multiple haircare needs, including cleansing, styling, conditioning, color maintenance, and air-dry essentials. The haircare lineup from the brand may also target the specific needs of different hair types and textures, such as coily, straight, coarse, oily, or wavy hair.
Shampoos and conditioners from the brand may target specific issues like smoothing, frizz control, and maintaining color vibrancy. Examples include the Good Behavior Ultra Smooth Shampoo and Conditioner for sleek hair and the Blonde Pop Purple Toning Shampoo. The brand offers styling essentials like sprays, serums, and creams, which may support heat protection, frizz management, and hold. Some examples include the Good Behavior 4-in-1 Prep Spray and Disco Disco Clear Gloss Shine Spray.
Options like the Antisocial Dry Hair Mask and Cash In Repair Serum may help strengthen strands and restore shine, while the Color-Depositing Hair Masks could help maintain tone between salon visits. Other styling offerings from the brand include the Best Interest Deep Repair Air Dry Styler and Beach Club Texture Spray.
Such an expansive range of haircare essentials from the brand could meet diverse hair concerns and preferences. The range may offer convenience and flexibility of choice, whether your focus is hydration, repair, styling, or preserving color.
IGK Limitation
Concerns Over Delivery
IGK’s delivery service has shown recurring reliability issues, as expressed by multiple customer reviews on the Better Business Bureau platform between 2024 and 2025. Complaints frequently mentioned packages being lost, misdelivered, or stuck in transit without accurate tracking updates.
For example, one user experienced shipments taking over a week to arrive despite repeated inquiries, while some consumers shared that the brand sent replacements instead of issuing refunds, leaving customers frustrated and temporarily out of pocket. Other cases involved packages being delivered to the wrong town or incorrect apartment units, sometimes even accompanied by mismatched delivery photos.
Customer service responsiveness further compounded these problems. The BBB complaints frequently note delayed or absent replies, automated messaging, and a preference for reshipping items rather than issuing direct refunds.
These previous experiences of delivery and support limitations from the brand may translate into real risks, such as missed or delayed products, financial inconvenience, and unnecessary stress. Such unfavorable BBB reviews might lower your confidence and convenience in the brand’s offerings and service responsiveness.
Pros
- The brand’s offerings may support diverse haircare needs, including hair fall, styling, or frizz control.
- Maintains a cruelty-free and vegan status throughout its lineup, aligning with clean beauty values.
- Multi-city flagship salons (such as NYC Soho, NYC UES, and Las Vegas) may reinforce a physical brand ecosystem beyond DTC retail.
- Offers a 30-day refund policy on purchases.
Cons
- Order cancellation is not supported post-placement, which may increase service tickets and dissatisfaction.
- Some consumers have experienced delays in shipment and refunds.
IGK Alternatives
Ouai
When comparing Ouai and IGK Hair, the brands diverge in aspects like their core focus, range of formulations, pricing structures, and brand philosophy.
Ouai’s catalog extends to multiple categories of beauty essentials, including haircare, body care essentials, perfumes, and travel kits. Its haircare range includes offerings like the Fine Hair Shampoo, Medium Hair Conditioner, Detox Shampoo, Wave Spray, and Anti-Frizz Crème.
The brand also offers bodycare essentials and perfumes, such as Body Crème St. Barts Scent, Melrose Place Body Cleanser, Body Crème Shibuya, and Deodorant (Melrose Place).
Meanwhile, IGK Hair maintains a specialized portfolio dedicated to diverse haircare needs, including styling, color protection, scalp care, frizz control, and smoothening.
The brand’s haircare portfolio covers an expansive range of 170+ formulations, with signature options like the Antisocial Dry Hair Mask, Best Interest Deep Repair Air Dry Styler, Good Behavior 4 in 1 Prep Spray, Cash In Repair Serum, Permanent Color Kit, Good Behavior Supreme Seal Smoothing Serum, and Beach Club Texture Spray.
In terms of hair color range, Ouai does not offer any dedicated coloring products, instead, the brand focuses on hair styling needs.
On the other hand, IGK Hair offers multiple coloring products in a dedicated lineup called Color Care. Some featured offerings under the lineup include the Color Depositing Hair Mask, Permanent Color Kit, Never Miss Root and Scalp Touch-Up Spray, Color Bright One Step Bleach & Color Kit, and More Life Color Extending Shampoo.
The core focus between the brands further indicates a point of contrast. Ouai integrates haircare into a broader lifestyle narrative, integrating perfumes and body care essentials with city-inspired scents like St. Barts with dragon fruit and musk notes for a sensory experience.
Meanwhile, IGK Hair emphasizes focus on hair expertise, deriving from salon origins to offer targeted formulations for concerns like density and color maintenance.
Amika
Both Amika and IGK Hair operate in the haircare space and offer various haircare formulations to tackle distinct needs, such as hydration, texture, volume, color care, frizz control, and scalp care. However, the brands differ from some angles, like their formulation range, brand philosophy, core focus, and certifications.
Amika positions itself as a comprehensive haircare brand with 11 specialized collections tailored to diverse hair types, textures, and styles, including options like Signature for daily nourishment, Strength Repair for damaged hair, Volume for lift and body, and Blonde for tone correction.
Some featured offerings from the brand include the Normcore Signature Conditioner, The Wizard Detangling Primer, Fluxus Flexible Hold Hairspray, Hydro Rush Intense Moisture Shampoo, and Reset Pink Charcoal Scalp Cleansing Oil.
Meanwhile, IGK Hair emphasizes supporting salon-level haircare results and trend-driven haircare needs. Some bestselling formulations from the brand include the Good Behavior Smoothing Spray, Antisocial Dry Hair Mask, Good Behavior Flexible Anti Frizz Hairspray, Best Interest Deep Repair Air Dry Styler, and Hair Taming Wand. The brand also offers curated bundles, such as Frizz Free Faves, Bond-Building Repair Set, and Sleeker-Than-Sleek Styling Kit.
In terms of certifications, there are some slight differences between the brands. Amika holds certifications such as B Corporation status for social and environmental accountability and Leaping Bunny certification to confirm its cruelty-free practices. It also holds the Climate Label Certification, further indicating the brand’s commitment to sustainability. Meanwhile, IGK Hair holds a Leaping Bunny certification to verify its cruelty-free stance. However, the brand emphasizes more on clean label claims by stating that all its offerings are vegan and free from harmful ingredients like sulfate-free (SLS and SLES), phthalates, mineral oils, and parabens.
How Did We Evaluate IGK?
Real User Reviews
As part of our evaluation, we looked closely at what real customers had to say about the IGK brand’s offerings. For this purpose, we assessed the verified reviews of two popular products from the brand on Amazon.
On Amazon, the Antisocial Dry Hair Mask received praise for its ease of use and visible results. Many reviewers mentioned that it left their hair shiny, soft, and manageable without feeling greasy. Positive experiences also came from users with a range of hair types, showing the product’s versatility. However, a few users felt the fragrance of Antisocial Dry Hair Mask was too strong or irritating.
We also reviewed feedback on the Good Behavior Smoothing Spray, which many users appreciated for its frizz-control benefits, heat protection, and long-lasting smoothing effects. Some reviewers also noted reduced styling time and shinier, more manageable hair strands. However, some users expressed that the spray weighed down their hair or left it feeling flat. Pricing was also a common critique, particularly with smaller sizes.
Brand Credibility
To evaluate IGK’s brand reputation, we looked at its background and ratings across independent review platforms. Established in 2016, the brand focuses on providing salon-quality haircare offerings with a modern, trend-focused image. However, the brand’s ratings across reputable review forums may reflect a more polarized view.
On Trustpilot, the brand has an unclaimed profile, which may limit the breadth of its credibility. The Better Business Bureau has assigned the brand an “F” rating, possibly due to unresolved complaints filed against the brand on the BBB platform.
Meanwhile, TenereTeam provides the brand with a more favorable 4.0 out of 5, though the rating is based on a limited number of 6+ publicly visible reviews on the platform.
These details highlight IGK’s focus on salon-quality products. Some reviews are positive, but others show customer service problems, giving the brand a mixed overall reputation.
Frequently Asked Questions
No. Most offerings from the brand are scented, often with fragrance profiles like coconut or floral notes. The fragrance-laden profile from the brand may cause potential irritation if you have fragrance sensitivities or allergies.
Yes, some sprays in the brand’s lineup, such as Done Deal Strong Finishing Hairspray, may offer humidity resistance, but results may vary in high-moisture climates.
The brand claims so. IGK features curated collections that may support the needs of various hair textures, including wavy, curly, coily, and straight hair. However, personal experiences might vary, and for complex hair care needs, professional advice may still be beneficial.
Conclusion
IGK Hair may combine salon expertise with at-home convenience through its range of haircare essentials that may target varied needs, like frizz control, deep repair, glossy shine, or low-maintenance styling.
The brand also provides access to virtual consultations with licensed colorists and a shade finder quiz, offering personalized assistance with shade matching, usage tips, and query resolution.
However, the brand has a previous history of complaints around its delivery and services, highlighting lost or misdelivered packages, extended delays, and limited responsiveness from the brand’s customer support team.
Therefore, when considering IGK, you should weigh factors like your specific hair needs, sensitivity to ingredients, preferred product format, and tolerance for potential delivery delays. A careful consideration of these factors might help you understand if the brand’s offerings fit your circumstances and expectations.
- About the Author
- Latest Posts
Alisha Matthew has been a practicing nutritionist since 2016. She holds a master’s degree in nutrition from the University of IOWA. She is a staunch believer in improving the human health index by educating people about nutrition and the importance of nutrition in leading a healthy and happy life. Her long-term goal is to keep educating people on general health and keep herself updated with the latest trends in the field of health.