Omi is a hair-wellness brand built around peptide-based formulations, which may support stronger, more resilient hair at the cellular level. Its patented hair-growth peptides may support follicle growth by supporting collagen IV production at the hair bulb. Its products, available in capsule and gummy formats, may address concerns such as excess shedding, thinning, weakened strands, reduced density, and lower follicle strength.
The brand claims that its formulations may help in supporting tensile strength and encourage more hairs to enter active growth phases. It mentions that its products can function as internal support tools that work within your hair’s natural cycle to help promote stronger, healthier growth over time.
This review will look at the brand’s core positioning, range of offerings, and its efficacy claims around peptide-driven formulas. It also covers the associated advantages and potential limitations of the brand.
About Omi
Founded by Naomi Whittel, Omi WellBeauty is built around a biotechnology approach to supporting haircare needs through peptide research, clinical testing, and follicle-focused innovation.
The brand centers its approach and product development on the use of a patented peptide technology called the IFP Hair Growth Peptide, which is a complex peptide researched to help fortify and anchor the hair follicle. Such a research-driven foundation shapes the brand’s focus on internal hair optimization and cellular-level support.
As per its official website, the brand’s core offerings include the Hair Growth Peptides Gummies and Hair Growth Peptides Capsules, both of which feature the patented IFP Hair Factor. The formulations from the brand are described as non-GMO, drug-free, cruelty-free, and third-party tested. The brand also integrates AI-based assessments to better understand potential contributors to follicle stress, intending to identify peptide combinations that support healthier growth.
Omi Offerings
Hair Growth Peptides (Gummies/Capsules)
Hair Growth Peptides by Omi are provided in gummy and capsule formats, which feature the brand’s patented Intermediate Filament Peptides complex. These peptides influence the structural proteins that anchor hair follicles in place, promoting improved stability and helping reduce excess shedding.
Such a mechanism also encourages a greater number of hair follicles to remain in the active growth phase, thereby supporting visible thickness and stronger strands over time.
Biotin is included in the formulas as a supportive B-vitamin, which participates in the natural synthesis of structural hair proteins such as keratin, contributing to smoother and more resilient strands.
Hair Growth Peptides contain a mix of B-vitamins, including pantothenic acid, niacin, and vitamin B6. These B-vitamins may support the conversion of amino acids into components required for hair fiber formation, supporting strand strength and diminishing breakage during daily styling.
Zinc and copper are also included in the formulas as trace minerals. They could provide added cofactor support required for healthy enzyme function involved in hair shaft structure and color maintenance.
Omi Advantages
Cruelty-Free Brand Identity
Omi claims a cruelty-free brand identity by emphasizing that it does not conduct animal testing and follows recognized standards such as Leaping Bunny certification. The brand highlights that its peptide ingredients are sourced through ethical and sustainable methods, including farm-traceable collection from New Zealand wool.
The brand states that its peptide biotechnology is developed without the use of animal testing and that its formulations do not rely on practices that cause animal harm. Such positioning may align with ethical consumption standards and modern clean beauty expectations.
Clinical Research Orientation
The brand highlights its IFP Hair Growth Peptide, a proprietary ingredient derived from New Zealand wool and backed by more than two decades of research. Omi associates this peptide with scientific work linked to regenerative biology and notes that controlled, double blind studies on the technology have shown reductions in hair shedding, including findings such as up to 46 percent less hair loss over a 90-day period.
The brand presents its peptide technology as acting at a cellular level, describing it as a mechanism designed to influence pathways related to renewal and strengthening rather than remaining on the surface of the skin or scalp. Such standards may position the brand’s offerings as part of a biotechnology-driven system that differs from standard topical or cosmetic products.
Independent Women-Led and Recognized Label
Founded by Naomi Whittel, Omi is an independent women-led brand, grounding its identity in the leadership of its founder. The company notes that Naomi developed the brand after facing her own hair and skin challenges connected to autoimmune issues, using those experiences to shape a perspective centered on women’s wellness needs.
Her involvement allows the brand to frame its direction, product choices, and messaging through the lens of a woman who has navigated similar concerns to those of its target audience. The brand also points to industry recognition to reinforce its credibility. Mentions in outlets such as Women’s Health and Vogue, along with awards including a recent acknowledgment from Skin Anarchy in 2025, are used to demonstrate that the company’s approach has received attention within the beauty and wellness space.
Omi Limitation
Brand Recognition Still Emerging
Omi WellBeauty is a relatively new brand in the haircare and beauty space, which is still in the process of building awareness, refining its product identity, and expanding its customer base. Although its offerings, such as Hair Growth Peptides, have generated interest online, the brand has only a short track record. It could limit the amount of long-term consumer feedback and market data available.
The brand’s accessibility reach is also concentrated through its official website and QVC, rather than major beauty retailers such as Sephora or Ulta. A lack of strong presence across multiple sales channels or partnerships with reputed beauty organizations could make the brand less visible to many consumers.
Pros
- Emphasizes a patented peptide-based haircare formula that targets hair follicle integrity and anchoring rather than just general hair nutrition.
- Maintains a drug-free, hormone-free, and filler-free positioning, indicating quality and purity standards.
- Offers free shipping on subscription orders, which may simplify delivery and reduce cost burden for repeat buyers.
- The brand’s offerings are made in NSF-certified facilities, suggesting adherence to recognized quality and manufacturing standards.
Cons
- Maintains a narrow product format focused on gummies and capsules, with its lineup not extending to topical formats.
- A few users have noted unpleasant taste and stomach discomfort with the brand’s gummies and capsules.
Omi Alternatives
Hairfinity
When comparing Hairfinity and Omi WellBeauty, both focus on supporting haircare needs from an internal approach. However, the brands have some differences in terms of their core philosophies, product ecosystems, formulation philosophies, and accessibility.
Founded by Tymeka Lawrence, Hairfinity presents a holistic “inside + outside” framework rooted in nutritional haircare support paired with non-toxic topical care. Hairfinity’s product range covers hair vitamins, growth boosters, shampoos/conditioners, power shots, and curated kits.
Some signature offerings from the brand include the Straight & Wavy Conditioner, Curly & Coily Shampoo, Beautonic 7-Day Supply, Healthy Hair Vitamins, Scalp Stimulating Elixir, Infinite Edges Serum, and DHT Blocker.
Meanwhile, Omi WellBeauty anchors its identity in patented peptide biotechnology and follicle-level mechanisms designed for measurable biological changes. The brand does not offer any topical offerings, but maintains a focused lineup around oral formulations.
As part of its lineup, the brand offers the Hair Growth Peptides, available in both gummy and capsule formats. Both these offerings are built on the same patented IFP Hair Growth Peptide complex derived from New Zealand wool.
Hairfinity maintains accessibility through multi-month vitamin bundles, texture-aligned wash systems, and tiered price points that allow routine customization. The brand supports decision-making with its Safe Ingredients Promise, lists of excluded chemicals, and ingredient breakdowns designed to help you understand the role of plant-based actives in its formulations.
Meanwhile, Omi WellBeauty offers a simpler oral formulation structure, paired with subscription and one-time options, NSF-certified manufacturing, and third-party testing. As per its official website, the brand reinforces engagement through scientific explanations of peptide behavior, clinical findings indicating up to 47% less shedding, and founder- and advisor-led content that highlights AI-assisted stressor identification and collagen IV pathways.
SugarbearPro
SugarbearPro functions within the beauty care space with a broad, certification-driven identity built around vegan formulations and dietary inclusivity. The brand segments its offerings across haircare, lashcare, browcare, and sleep concerns categories.
As part of its featured offerings, the brand offers the Hair Vegan Vitamin Gummies, available in one-week through six-month supplies and expanded through bundles such as the Starter Trio and the Glow & Grow Duo. Under its sleep segment, the brand provides the Sleep 5-HTP Amino Vegan Vitamin Gummies, which feature sleep-inducing nutrients like melatonin, 5-HTP, and vitamin B6. Other formulations provided by the brand include the LashCare® Vitamin Serum with Peptides, MSM, and Biotin alongside the BrowCare® variant of the product.
To promote accessibility, the brand emphasizes multi-duration supply sizes, bundle savings, and a 100-day satisfaction guarantee. Dual-category coverage across ingestibles and topicals may help create a flexible entry point for building personalized beauty routines. Most formulations from tha brand have undergone third-party testing, utilize vegan pectin bases, and are U.S.-manufactured.
On the other hand, Omi WellBeauty follows a focused peptide-driven model centered on follicle-level biological action and clinically measured outcomes. The brand highlights that its offerings are drug-free, hormone-free, filler-free, and made in NSF-certified facilities.
As per its official website, the brand positions itself around a narrow catalog comprising Hair Growth Peptides Capsules and Hair Growth Peptides Gummies. Both these offerings are built on the brand’s patented IFP Hair Growth Peptide complex, which is derived from New Zealand wool filaments. The brand describes its proprietary complex as backed by clinical findings that provide up to 47% less shedding in the participants across 90 days.
Omi: Real Consumer Feedback
To evaluate Omi and its offerings, we relied on direct customer responses shared on Amazon for the brand’s core offerings. Such an assessment of reviews could help better understand how the brand’s products perform in everyday use.
On Amazon, the Hair Growth Peptides Gummies maintain a 3.1 out of 5 rating from a limited number of shared reviews. Positive experiences focused on visible improvements in hairline fullness, reduced knotting during grooming, softer texture, and even lash growth after a few weeks of consistent use. However, a few users highlighted recurring concerns with taste, which they described as bitter, unpleasant, or difficult to swallow.
Hair Growth Peptides Capsules hold a 3.8 out of 5 rating across more than 50+ global reviews. Many customers noted thicker hair, reduced shedding, and visible new hair growth, with some consumers highlighting that results appeared after one to three months of consistent use. However, a few users noted that the product strengthened their hair but did not speed up growth as advertised. A small set of reviews also raises concerns about stomach discomfort, lack of value for the price, and marketing language that feels overstated or unverified.
Such reviews point to a brand that delivers noticeable benefits for many users, especially in reducing shedding and supporting thickness. However, the reviews also indicate criticism tied to taste issues in the gummies and inconsistent outcomes with the capsules.
Frequently Asked Questions
No. The brand’s Hair Growth Peptides capsules/gummies are not formulated to reverse pigmentation or hair greying. They focus on supporting structural hair health and minimizing breakage from the use of patented peptides (like IFP Hair Factor™) and B-vitamins in its formulations.
No. The makers recommend taking Hair Growth Peptides alongside food to optimize absorption of peptides, vitamins, and minerals. Taking them on an empty stomach may reduce the bioavailability of peptides and their absorption.
No. The brand positions its peptide offerings to target mild to moderate cases of thinning, which might help reduce shedding by supporting follicle anchoring. Advanced cases of follicle miniaturization or baldness typically require medical consultation, topical prescriptions, or even surgical interventions.
Conclusion
Omi builds its identity around a cruelty-free framework supported by ethically sourced peptides derived from New Zealand wool.
The brand’s emphasis on its proprietary IFP Hair Growth Peptide is the outcome of more than two decades of regenerative-biology research, supported by controlled studies showing reductions in hair shedding.
However, as a relatively new entrant in the haircare and beauty space, the brand’s market presence is still developing. Its novel entrant status comes with limited long-term consumer feedback and a restricted distribution channel focused on the brand’s official website and QVC rather than major beauty retailers.
Before opting for the brand’s offerings, factors like the severity of your hair shedding, early-stage recognition of the brand, and narrow distribution channels should be kept in mind.
- About the Author
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Alisha Matthew has been a practicing nutritionist since 2016. She holds a master’s degree in nutrition from the University of IOWA. She is a staunch believer in improving the human health index by educating people about nutrition and the importance of nutrition in leading a healthy and happy life. Her long-term goal is to keep educating people on general health and keep herself updated with the latest trends in the field of health.