YISE Beauty is a skincare brand that emphasizes simplified beauty routines and everyday skincare maintenance. The company positions its products around accessibility and ease of use while offering formulations across multiple skincare categories.
In this review, we examine the brand’s formulation strategy, product selection, and overall value. We also compare it with other modern skincare companies while evaluating its strengths, limitations, and real user experiences.
About YISE Beauty
Founded by Molly Sims, YISE Beauty provides skincare products for a more streamlined approach to daily skincare. The brand’s portfolio covers cleansers, serums, exfoliators, moisturizers, eye-care products, lip-care formulas, SPF products, and curated skincare sets.
Notable products include the Morning Cocktail Vitamin C Brightening Serum, Wide Awake Brightening and Depuffing Eye Cream, and Xtreme Glow Dewy Peptide Plumping Serum.
According to the company, many formulations are intended to address concerns such as dullness, dehydration, uneven skin appearance, puffiness, fine lines, and loss of firmness. It also states that all products are vegan and certified cruelty-free through the Leaping Bunny program.
Bestsellers
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Skin Glow SPF 30 Primer
Skin Glow SPF 30 Prime functions as a makeup primer, sunscreen, and radiance-enhancing product in a single step. It may support hydration, improve the appearance of uneven skin tone, and create a soft-focus glow on the skin.
The formula contains niacinamide, which could help improve the appearance of hyperpigmentation and photo-damaged skin by supporting a more even-looking complexion over time. It helps regulate excess oil production, which might reduce the appearance of enlarged pores and contribute to a smoother skin texture.
As per the official website, Skin Glow SPF 30 Primer also contains sodium hyaluronate, which attracts and holds moisture on the skin’s surface, helping maintain hydration levels. This added moisture can make your skin appear plumper and more supple while softening the look of fine lines caused by dehydration.
Spirulina maxima extract in this formula might help protect your skin from oxidative damage triggered by pollution and UV exposure. It may help maintain a brighter and more radiant appearance by supporting the skin’s natural defenses.
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Your Favorite Ex™ Exfoliating Pads
Your Favorite Ex™ Exfoliating Pads can be used on the face, neck, and chest to help remove excess oil, dead skin cells, daily buildup, and residual sunscreen. The formula can help improve skin texture and enhance the appearance of radiance by encouraging the removal of surface-level impurities.
As per the official website, the pads contain glycolic acid, which could reduce the appearance of dullness, rough texture, and uneven skin tone. It could help refine texture and improve the appearance of clogged pores over time.
The formula also includes polyhydroxy acids (PHAs), which help remove dead skin cells from the surface while supporting hydration. These exfoliants can help leave skin looking smoother and more even without relying on abrasive particles. The pads also have grape extract, which is rich in polyphenols and may help protect the skin from oxidative stress.
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Morning Cocktail Vitamin C Serum
Morning Cocktail Vitamin C Serum is formulated to address concerns related to uneven skin tone, dullness, dehydration, and the appearance of dark spots. The formula may support skin brightness, hydration, and overall skin texture.
The serum contains three forms of stabilized vitamin C, which work as antioxidants to help protect the skin from pollution that causes dullness. Vitamin C could support the skin’s natural collagen production process, which helps maintain skin firmness and smoothness. It might help improve the appearance of uneven pigmentation and discoloration, helping skin look brighter and more uniform over time.
Niacinamide in this formula complements vitamin C by helping improve the appearance of hyperpigmented and photo-damaged skin while supporting the skin barrier. It may also help reduce the appearance of enlarged pores by supporting balanced oil production and improving skin texture. Squalane is included for its moisturizing and skin-conditioning properties. It might help replenish moisture and reduce water loss without leaving a heavy feel.
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The Overachiever Brightening Eye Masks
According to the official website, the Overachiever Brightening Eye Masks target dark circles, puffiness, fine lines, and crow’s feet. They combine hydrogel technology, which provides a strong, non-slip grip that helps the masks stay in place during wear. Hydrogel materials contain a high amount of water, allowing them to deliver a cooling sensation when applied to the skin.
The masks also contain peptides, which can help support collagen production that becomes less efficient with age. They may help reduce the appearance of crow’s feet, fine lines, and wrinkles while improving the look of skin elasticity.
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Xtremely Rich™ Moisturizer
Xtremely Rich™ Moisturizer is formulated for skin that feels dehydrated, fatigued, or in need of additional moisture support. The makers added microalgae in this moisturizer, which helps support the natural balance that can contribute to healthier-looking, more resilient skin while promoting a revitalized appearance. It also contains ceramides, which might help maintain the skin barrier by helping seal in moisture and reducing water loss.
Hyaluronic acid in this formula supports hydration by attracting and holding water within the upper layers of the skin. It might improve the appearance of skin plumpness and softness while reducing the look of dehydration-related fine lines. Licorice root extract is also included for its brightening properties. It may help improve the appearance of discoloration while promoting a more radiant and even-looking complexion.
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Vacation Glow™ Highlighter Stick
As per the official website, Vacation Glow™ Highlighter Stick adds a dewy, buildable glow while providing lightweight skincare benefits. The stick contains açaí oil, which can help support the skin’s natural moisture barrier, allowing your skin to retain hydration more effectively and maintain a smoother, more supple appearance.
Hazelnut oil in this formula might help replenish moisture on the skin’s surface and reduce dryness. It could also help improve skin texture for makeup application by supporting the skin’s protective barrier.
The makers also added avocado oil to this stick, which could help soften the skin and support moisture retention. It can help improve the feeling of dryness while contributing to a smoother and more comfortable skin surface.
YISE Beauty Advantage
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Routine Simplification Philosophy
YISE Beauty builds its product portfolio around a multi-functional skincare philosophy designed to reduce routine complexity. It emphasizes multitasking products that combine skincare, cosmetic, and protective benefits within streamlined routines.
The brand positions itself against overly complicated skincare routines and instead promotes an approach centered on efficiency and ease of use. It offers curated systems such as its AM and PM Power Duos, supporting the idea that an effective skincare regimen can be built around a smaller number of carefully selected products.
The brand’s multi-functional approach can help reduce the number of products, steps, and decisions involved in daily care. Its emphasis on simplicity and efficiency may make routines easier to follow consistently for effective skincare without maintaining an extensive routine.
YISE Beauty Limitation
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Emerging Brand Track Record
YISE Beauty is a relatively new entrant in the skincare market, having launched in 2023. While the brand has quickly established a distinct identity centered on streamlined, multi-functional skincare, it does not yet have the extensive operating history of more established skincare companies that have spent decades building consumer trust and accumulating long-term performance data.
The shorter track record also means there is less historical information available for conducting research. While early reviews and customer experiences may provide useful insights, there is naturally less long-term user feedback available than for brands that have been operating for many years. Compared with skincare companies that have built credibility over many years, the brand’s long-term track record remains relatively unproven.
Pros
- Focuses on streamlined routines to help simplify everyday skincare routines.
- Broad catalog covers skincare, SPF, lip, and eye-care categories.
- Its lineup targets multiple concerns, such as dark spots, wrinkles, and dullness.
- Provides personalized skincare quizzes to guide product selection.
Cons
- Offers limited shade variety within color-focused beauty offerings.
- Some users reported delays in shipments and refund processing.
YISE Beauty Alternatives
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HyperSkin
HyperSkin is built around hyper-targeted skincare, with its brand messaging consistently centered on dark spot formulas, brightening, invisible sun protection, and products developed to address hyperpigmentation. It specifically notes that its formulas are gentle enough for deeper skin tones that may be more prone to discoloration concerns. YISE Beauty, in comparison, focuses on creating simplified routines for a combination of skincare and makeup-inspired products. Its offerings are intended to support brighter, smoother, and more hydrated-looking skin.
The structure of each product range further highlights these differences. HyperSkin maintains a relatively focused variety centered on cleansing, brightening, exfoliation, sun protection, and dark spot correction. Its core lineup includes the Hyper Even Brightening Dark Spot Vitamin C Serum, Hyper Even Gentle Brightening Cleansing Gel, and the Hyper Even Daily Duo Kit. Most of the collection is designed to support a routine aimed at improving skin tone and reducing visible discoloration. However, YISE Beauty offers a broader range that covers primers, serums, exfoliators, moisturizers, lip products, cleansers, retinol formulas, and bundled routines. Products such as the Skin Glow Illuminating 3-in-1 SPF 30 Primer, Xtreme Glow Dewy Peptide Plumping Serum, and Xtremely Rich Brightening & Barrier-Supportive Moisturizer reflect a wider focus on skin appearance and maintenance.
HyperSkin approaches discoloration as its primary category. Its ingredient glossary highlights vitamin C, niacinamide, mandelic acid, licorice root extract, hyaluronic acid, and prickly pear oil. These ingredients are featured for their roles in reducing the appearance of dark spots, improving texture, supporting cell turnover, balancing oil production, and helping maintain the skin barrier. YISE Beauty also addresses discoloration through products such as Morning Cocktail Vitamin C Brightening Serum and The Problem Solver Tranexamic Dark Spot Cream. These products are positioned alongside formulas that focus on hydration, plumping, firming, exfoliation, depuffing, and barrier support.
Sun protection is combined differently within each brand’s portfolio. HyperSkin treats sunscreen as a core part of managing discoloration, offering Hyper Daily Invisible for All SPF 50 Sun Drops as one of its key products. The emphasis on invisible suncare aligns closely with the brand’s focus on preventing future pigmentation concerns while maintaining compatibility across different skin tones. YISE Beauty combines sun protection into a multifunctional format through the Skin Glow Illuminating 3-in-1 SPF 30 Primer. The product combines primer, complexion-enhancing, and sun protection functions into a single step, reflecting the brand’s preference for streamlined routines.
As per their official website, HyperSkin remains more narrowly focused on pigmentation-related concerns. Meanwhile, YISE Beauty addresses a broader range of skincare and complexion goals through a larger and more varied product portfolio.
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SkinCeuticals
SkinCeuticals and YISE Beauty both develop products for concerns such as aging, discoloration, and skin appearance, but they approach these goals from different angles. As per its official website, SkinCeuticals focuses on correcting visible signs of aging, protecting healthy skin, and helping prevent future damage through formulations containing concentrated active ingredients. However, YISE Beauty aims to address cystic acne, melasma, and dark spots and is centered on creating simplified skincare routines.
The breadth of the product portfolios also differs considerably. SkinCeuticals offers products across a wide range of categories, including antioxidant formulas, vitamin C serums, hyaluronic acid serums, men’s skincare, and travel-sized options. Its core products include C E Ferulic with 15% L-Ascorbic Acid for fine lines and wrinkles, and A.G.E. Advanced Eye for dark circles and wrinkles. Meanwhile, YISE Beauty maintains a smaller and more focused lineup that includes Skin Glow Illuminating 3-in-1 SPF 30 Primer and Wide Awake Brightening and Depuffing Eye Cream. Compared with SkinCeuticals’ extensive category coverage, YISE Beauty concentrates on a curated selection intended to form complete daily routines.
Their approach to skincare routines and formula combinations creates another distinction. SkinCeuticals has developed what it calls an integrated skincare philosophy, where topical products are used alongside professional procedures. The brand guides pairing products such as C E Ferulic, P-TIOX, and Cell Cycle Catalyst with formulas including non-ablative lasers, ablative lasers, neurotoxins, dermal fillers, Ultherapy, chemical peels, and prescription retinoids. Its routine-building process often involves consultations with skincare professionals and customized plans. In comparison, YISE Beauty places less emphasis on professional procedures and instead focuses on routine efficiency. The brand specifically highlights a preference for fewer skincare steps and develops multifunctional products such as the Skin Glow SPF 30 Primer.
Pricing also highlights the distinction between the two brands. SkinCeuticals occupies the premium medical skincare category. Its products include C.E. Ferulic and A.G.E. Interrupter Advanced Cream, priced at $185, and A.G.E. Advanced Eye at $125. The brand also offers bundled sets such as the Duo for Skin Discoloration, the A.G.E. Interrupter Duo, and the Best Sellers Discovery Set featuring C E Ferulic, Triple Lipid Restore 2:4:2, and P-TIOX. Meanwhile, YISE Beauty’s products are generally offered at lower price points. This includes Skin Glow SPF 30 Primer at $54, Wide Awake Eye Cream at $68, The Overachiever Eye Masks at $38, and Like A Gloss Hydrating Lip Tints at $30.
According to their official website, SkinCeuticals is structured around clinically oriented skincare that often complements professional formulas. However, YISE Beauty focuses on streamlined routines and multifunctional products designed for everyday use.
How Did We Evaluate?
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Brand Credibility
To evaluate YISE Beauty (formerly YSE Beauty), we reviewed the brand’s operational background, market presence, and ratings across independent review platforms.
On ThingTesting, the brand has a 4.6 out of 5 rating, which is based on a limited number of reviews shared between 2025 and 2026. Its review profile indicates positive user experiences with product texture, hydration support, brightening effects, and packaging quality. However, a few reviews noted that brightening outcomes wore off over time and lip products required more frequent reapplication than expected.
Beyond ThingTesting, the brand lacks an active presence across other independent review forums, such as Better Business Bureau, ConsumerAffairs, and TrustIndex. A relatively small review volume and limited brand presence across major review forums could make it difficult to draw broad conclusions about the brand’s reputation.
Our evaluation did not identify notable credibility concerns, but we believe the brand’s reputation is still developing and is best evaluated alongside its transparency, product information, and ongoing market presence.
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Real User Experiences
When assessing YISE Beauty, we looked at the available feedback and discussions across Reddit threads to understand how the brand’s products performed in everyday skincare routines.
Frequently appreciated products included the Skin Glow SPF Primer, Your Favorite Ex Peel Pads, and Morning Cocktail Serum. Among reviews, many users highlighted the Skin Glow SPF Primer for its smooth texture, subtle tint, and dewy finish. Positive feedback also appeared for the exfoliating pads, under-eye masks, and face wash gel, with some users noting improvements in skin appearance, glow, hydration, or puffiness.
However, pricing was one of the most common criticisms, with some users questioning whether the products delivered enough value relative to their cost. A few users felt that products like the Morning Cocktail and Skin Glow SPF Primer performed well but did not necessarily outperform lower-priced alternatives. A small portion of users also experienced issues like skin irritation, allergic reactions, or increased skin oiliness, suggesting that results and tolerability may vary depending on individual skin needs and sensitivities.
Our evaluation found that YISE Beauty appears to generate mixed but generally favorable impressions, with satisfaction often influenced by individual skincare preferences and expectations. It is important to review ingredient compatibility and introduce products gradually if you have sensitive or reactive skin.
Conclusion
YISE Beauty may fit well into your routine if you prefer a simplified approach to skincare that focuses on radiance, hydration, tone correction, and daily skin maintenance. However, its lineup does not offer support for advanced skincare concerns, such as persistent acne, excess oil production, severe redness, or highly reactive skin.
It is important to layer the brand’s active-focused products carefully, as many formulas contain strong actives like glycolic acid and gluconolactone. Adding multiple active products at once might contribute to temporary dryness, sensitivity, irritation, or skin-barrier discomfort. The brand’s relatively narrow catalog is another factor to consider. While the streamlined selection may simplify decision-making, it offers fewer choices in formulation strengths, textures, specialized variations, and customization options.
When committing to the brand’s offerings, you should review ingredient lists carefully, especially if you are sensitive to fragrance or have reactive skin. If your priorities align with radiance, hydration, and tone consistency, the brand’s offerings may integrate well into your routine. However, if you need highly specialized care, broader customization, or more extensive beauty categories, the brand’s lineup may fall short in meeting such needs.
- About the Author
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Alisha Matthew has been a practicing nutritionist since 2016. She holds a master’s degree in nutrition from the University of IOWA. She is a staunch believer in improving the human health index by educating people about nutrition and the importance of nutrition in leading a healthy and happy life. Her long-term goal is to keep educating people on general health and keep herself updated with the latest trends in the field of health.