Carnivore Crisps is a U.S.-based snack brand that produces meat-based crisps positioned as an alternative to conventional packaged snacks. The company operates within the growing high-protein and low-carb food category, focusing on products made from simple ingredients with minimal processing. Its offerings are primarily derived from cuts of beef and chicken.
The core product range includes varieties such as beef brisket, ribeye, top sirloin, and chicken breast crisps, all designed to function as convenient, shelf-stable sources of protein. This review examines the brand’s products, positioning, and sourcing claims, followed by a balanced assessment of its strengths and potential limitations.
About Carnivore Crisps
Carnivore Crisps was founded by Hans Hippert and operates as a family-owned brand. The brand focuses on producing simple, meat-based snacks made from whole cuts of protein with minimal processing. The brand’s offerings may support carnivore, keto, or low-carbohydrate diets.
Carnivore Crisps highlights straightforward sourcing and production practices. Its products are made using pasture-raised, grass-fed beef sourced from U.S. family farms and are described as free from added hormones. Ingredient lists are intentionally limited, typically consisting of only meat and salt.
Carnivore Crisps Offerings
Meat Crisps
Carnivore Crisps’ meat crisps are air-dried beef snacks that are made using whole cuts of beef, including both muscle meats and organ meats, without added sugars, starches, or multi-ingredient formulations. The primary raw material is grass-fed and finished beef, which contains skeletal muscle proteins such as myosin and actin, along with naturally occurring fats.
Salt, specifically Redmond salt, is the primary added ingredient and serves several functional purposes. It enhances flavor, supports osmotic dehydration, and helps lower water activity, contributing to preservation.
Other Crisps
Carnivore Crisps also includes a line of air-dried animal-based snacks made from non-beef proteins, including chicken breast, pork loin, lamb leg, chicken skin, elk, and bison. Products such as elk and bison are derived from generally lean meats with dense muscle fibers and low fat content. Salt is typically the only added ingredient and functions as a flavor enhancer and preservation aid.
Carnivore Crisps Advantage
JoJo’s Jerky Brand Lineage
Carnivore Crisps highlights the founder’s prior operational experience in the meat snack industry through JoJo’s Jerky. That experience includes sourcing supply chains, managing production workflows, refining curing and drying processes, and troubleshooting consistency issues at scale. It reflects familiarity with the practical constraints of meat processing, such as variability in raw materials, batch control, and shelf stability, which informs how the company functions. That can translate into fewer inconsistencies between batches, more dependable sourcing practices, and a lower risk of common issues like uneven texture or quality drift.
Carnivore Crisps Limitation
Limited Mainstream Snack Market Alignment
Carnivore Crisps builds its brand around a strict animal-based snacking concept. The company focuses on a meat-only identity that aligns closely with carnivore and low-carbohydrate diet communities. Its messaging emphasizes simplicity and meat-focused nutrition rather than the broader snack experience common in the packaged food industry. This narrow positioning places the brand outside many mainstream snack market trends. Most snack companies compete through wide flavor variety, different textures, and multiple snack formats. Large brands regularly introduce new flavors, seasonal products, and mixed snack styles. Carnivore Crisps keeps a very limited brand scope instead of expanding into broader snack categories. This limited alignment with mainstream snack expectations can reduce everyday appeal. If you usually look for snacks with flavor variety or familiar snack formats, the brand may feel less versatile for regular snacking. This narrow positioning can also make it harder for the brand to compete with diverse snack options that are available at grocery store aisles.
Carnivore Crisps Alternatives
Lineage Provisions
Paul Saladino and Anthony Gustin founded Lineage Provisions with the stated goal of making nutrient-dense, animal-based foods more accessible through minimally processed products. The brand combines ancestral dietary principles with modern testing standards, emphasizing regenerative agriculture, transparency, and historically inspired eating patterns. In contrast, Carnivore Crisps presents a more focused identity rooted in culinary experience and meat processing expertise.
The two brands differ significantly in product scope. Lineage Provisions offers a broad portfolio that extends beyond snacks into a more comprehensive nutrition system, including protein bars, grass-fed beef sticks, air-dried steak, animal-based protein powder, collagen, creatine monohydrate, raw honey, coffee, and beef tallow. Carnivore Crisps maintains a narrower product line focused exclusively on meat-based snacks, such as beef crisps made from ribeye, brisket, and top sirloin, along with chicken breast crisps, without extending into supplements or broader nutrition categories.
The brands also diverge in transparency and testing practices. Lineage Provisions emphasizes third-party testing conducted with accredited laboratories, covering contaminants such as heavy metals, pesticides, microbials, glyphosate, mycotoxins, solvent residues, and microplastics, promoting batch-level testing. Carnivore Crisps focuses primarily on transparency through ingredient sourcing and simplicity, such as the use of pasture-raised, grass-fed meat and minimal additives, without prominently featuring extensive third-party testing protocols.
Lineage Provisions and Carnivore Crisps operate within the same general category but differ in strategy and execution. Lineage Provisions presents itself as a comprehensive lifestyle and nutrition brand supported by a broad product ecosystem and educational framework. Carnivore Crisps maintains a focused approach centered on a single product category, emphasizing simplicity, taste, and convenience.
Carnivore Snax
Carnivore Snax emphasizes regenerative agriculture and ethical sourcing within the United States, highlighting partnerships with farmers who follow environmentally focused practices. In contrast, Carnivore Crisps is rooted in practical experience within the meat industry.
Carnivore Snax offers cuts such as ribeye, brisket, pork loin, and New York strip, often prioritizing fattier selections that produce a lighter, airy texture through freeze-drying. Carnivore Crisps includes similar cuts like brisket and ribeye but extends into leaner options such as chicken breast and top sirloin.
These brands highlight similar approaches, but there is a difference in how each company structures product variety, portion size, and the types of meat they emphasize. Carnivore Snax is centered on traditional beef cuts, and its lineup includes ribeye, brisket, NY strip, eye of round, chuck, and Wagyu, along with some non-beef items like pork loin and occasional lamb, chicken, or bison sliders.
Carnivore Crisps covers a wider spread of animal parts and protein types. In addition to common beef cuts like brisket, ribeye, sirloin, chuck, and round, they also include organ meats such as beef liver and heart. They also offer more non-beef options, including chicken breast, chicken skin, pork loin, elk, and lamb.
The difference is that Carnivore Snax is focused on cut-based variety within beef and larger serving sizes, while Carnivore Crisps is focused on expanding across different animals and including organs, with smaller portions.
As per their pricing structures, the brands differ in cost, with Carnivore Snax priced higher than Carnivore Crisps. Carnivore Snax offers 5-oz bags for about $25–$40 (ribeye around $39.97), while Carnivore Crisps sells similar sizes for about $11–$13 (ribeye around $12.99). Bundles and shipping appear to follow a similar pattern, with Snax bundles around $100–$175 and free shipping over $125, compared to Crisps bundles starting near $86 and free shipping over $99.
Carnivore Snax presents itself as a premium, philosophy-driven brand that integrates environmental and nutritional messaging. Carnivore Crisps focuses on protein intake, simplicity, and convenience.
Pros
- High protein, low-carb snack profile.
- Uses pasture-raised, grass-fed beef from USA family farms.
- Uses only real meat and real salt, avoiding preservatives and artificial ingredients.
Cons
- Higher price point compared to similar brands.
- Mixed taste and texture feedback
- Limited transparency on testing details.
How Did We Evaluate?
Real User Reviews
To evaluate real customer sentiment, we analyzed publicly available reviews for Carnivore Crisps on Amazon across multiple product listings. Across 1,280 global ratings, the brand’s product line holds an average score of 3.4 out of 5 stars.
Positive reviews frequently describe the products as convenient, high-protein snacks that align with carnivore and ketogenic diets. Customers often point to the simple ingredient profile. Some note that certain varieties, including Beef Brisket and Chicken Breast, offer a satisfying taste and a texture similar to a crisp, and a portion of users report that these products help reduce cravings for more processed snacks.
However, some customers note a harder or slightly chewy consistency rather than a consistently crisp texture. Flavor feedback varies, with some users indicating that certain options meet expectations but lack strong or consistent flavor profiles. Many also express concerns about value for money, noting that package sizes appear small relative to cost. Additional concerns include reports of greasiness, higher-than-expected salt levels, and inconsistencies between batches.
The brand’s Beef Flour and Chicken Breast Flour hold a rating of 4.0 out of 5 stars based on 320+ global ratings, indicating generally positive sentiment with some criticism. Users frequently describe these products as breading, sauces, and gravies. Mixed feedback includes taste variability depending on the application and limitations. However, many highlight concerns regarding cost and portion size, with some describing the product as expensive or smaller than expected.
The available customer feedback reflects varied experiences. Favorable experiences are primarily associated with dietary compatibility, ingredient simplicity, and convenience, while negative feedback is usually related to pricing, portion size, and variability in taste and texture across different products.
Brand Reputation
As part of the evaluation, we reviewed Carnivore Crisps across third-party platforms, including the Better Business Bureau and Tenereteam. The brand operates under JoJo’s Jerky Inc., which holds an A+ rating on the BBB despite not being accredited.
On Tenereteam, the brand holds an overall rating of 4.2 out of 5, which is based on 10+ reviews, reflecting generally positive customer sentiment within limited reviews. These details indicate consistent satisfaction across purchasing experience and customer support metrics.
At the time of writing this review, the brand appears to have a limited presence on larger review platforms such as Sitejabber, ConsumerAffairs, and Yelp, which restricts the availability of details that would make us understand its overall brand reliability.
Frequently Asked Questions
The brand provides crisps made with high-quality protein and fats, but they lack carbohydrates, fiber, and micronutrients like vitamin C. While useful for low-carb consumption, they are not nutritionally complete for performance requiring glycogen replenishment or micronutrient diversity.
Yes, they could. The brand offers products with a zero-carbohydrate composition that aligns with ketogenic macronutrient ratios. High fat content in certain cuts may support ketosis. However, you might struggle with an electrolyte imbalance if relying heavily on such ultra-low-carb snacks.
Generally, yes, but with some concerns. The brand uses only meat and salt, avoiding common allergens like gluten and dairy. However, manufacturing transparency is limited, so cross-contamination risks cannot be fully ruled out for highly sensitive people.
Conclusion
Carnivore Crisps is a niche snack brand focused on air-dried meat products made from whole cuts of animal protein. Its positioning centers on minimal ingredients, and its offerings emphasize simplicity and protein density.
The brand’s snacks are made from pasture-raised, grass-fed meat and exclude additives and preservatives. However, these products fall within the processed meat category, and higher consumption of processed or red meat has been associated with potential long-term risks when intake is elevated.
The product range is also concentrated in a single format, which is air-dried meat crisps, which can limit variety as the brand lacks multiple snack types.
Carnivore Crisps provides a focused, high-protein snack option with a minimal-ingredient approach. Its narrow product format, limited flavor range, premium pricing, and variability in sensory consistency may affect its suitability for broader, everyday snacking.
- About the Author
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Alisha Matthew has been a practicing nutritionist since 2016. She holds a master’s degree in nutrition from the University of IOWA. She is a staunch believer in improving the human health index by educating people about nutrition and the importance of nutrition in leading a healthy and happy life. Her long-term goal is to keep educating people on general health and keep herself updated with the latest trends in the field of health.