Balance of Nature focuses on using fruits, vegetables, and fiber in its formulations, which may support your daily fitness goals. It claims to use whole foods that are freeze-dried to help keep their natural nutrients.
In this review, you’ll take a closer look at Balance of Nature’s product offerings and how they are positioned within the daily nutrition space. We’ll also explore where the brand stands out, where it may fall short, and how real consumers describe their experiences, helping you better understand whether the brand aligns with your needs.
About Balance of Nature
As per the official website, Balance of Nature offers products in capsule and snack form. Its core offering includes the Whole Health System, which bundles its Fruits & Veggies products with the Fiber & Spice supplement.
The brand also offers Fruits & Veggies Supplements. The fruit blend includes apple, blueberry, strawberry, mango, pineapple, and tomato, while the vegetable blend includes broccoli, kale, spinach, garlic, sweet potato, zucchini, and shiitake mushroom.
Balance of Nature emphasizes that seeds, skins, cores, and natural color are retained wherever possible. The ingredients are freeze-dried using a vacuum-cold process, then ground into a fine powder and encapsulated in plant-based cellulose capsules.
The brand also extends into freeze-dried fruit snack categories, which include strawberries, pineapples, and mangos. These products align with the brand’s broader focus on minimally processed fruit ingredients.
Balance of Nature Offerings
Whole Health System Supplements
The whole health system combines three product types, such as fruit-based, vegetable-based, and fiber-and-spice, in a capsule format. These offerings may provide naturally occurring phytonutrients to support digestive processes through dietary fibers.
The fruit supplement includes aloe vera leaf, apple fruit, and banana fruit. Aloe vera leaf contains polysaccharides and small amounts of plant sterols that might interact with the digestive lining and may support normal gut hydration and motility. Apples contribute naturally occurring polyphenols such as quercetin, along with pectin that can be fermented by gut bacteria into short-chain fatty acids involved in colon health.
As per the official website, the vegetable supplement combines broccoli head, red cabbage head, and carrot root. Broccoli is a source of glucosinolates, which break down into compounds that interact with cellular detoxification pathways and antioxidant systems. Meanwhile, the fiber and spice supplement in this system may support better function of the gastrointestinal system, influencing digestion, nutrient absorption, and the physical consistency of stool.
Fruits & Veggies Supplements
According to the official website, the Fruits & Veggies supplements are made by freeze-drying whole plant ingredients, then powdering and encapsulating them. Freeze-drying removes water at low temperatures, which helps preserve naturally occurring compounds such as polyphenols, pigments, and fibers without applying heat that can alter their structure.
The fruit supplement includes wild blueberries, which are rich in anthocyanins that plants use for protection against environmental stress and that function as antioxidants at the cellular level in the body. The formula also contains sweet cherries, which might help regulate circadian rhythms, along with supporting better energy metabolism.
The veggie supplement in this bundle combines kale leaf, which contains carotenoids such as lutein and beta-carotene, which might help maintain normal eye tissue function and support immune activity after conversion to vitamin A–related compounds. It also provides glucosinolates that participate in cellular detoxification pathways.
Fiber & Spice Supplement
The Fiber & Spice supplement could support better digestion, gut function, and the interaction between dietary fibers and the intestinal microbiome. It contains psyllium husk, which can influence intestinal transit time through mechanical effects rather than chemical stimulation. Psyllium also slows the absorption of carbohydrates and fats by forming a viscous matrix, which can affect post-meal glucose uptake and bile acid recycling.
The makers also added flaxseed in this formula, which might support fermentation in the colon, leading to short-chain fatty acids that may help maintain the integrity of the intestinal lining. The Fiber & Spice supplement also includes monk fruit, which contains mogrosides that provide sweetness without contributing digestible carbohydrates, meaning they do not significantly participate in glucose metabolism.
Fruits Supplement
According to the official website, the Fruits supplement is composed of powdered whole fruits, providing carbohydrates, fibers, enzymes, and phytonutrients. It includes papaya, which contains the enzyme papain that participates in protein breakdown by cleaving peptide bonds, which can influence how dietary proteins are digested in the gastrointestinal tract.
The formula also contains pineapple, which contributes bromelain that interacts with protein digestion and inflammatory signaling pathways. Raspberries in the formulation contain ellagitannins that are metabolized by gut bacteria into urolithins, supporting cellular stress and mitochondrial function.
Veggies Supplement
The Veggies supplement might support digestion, cellular protection, and normal metabolic pathways. It contains carrots, which can help maintain normal vision, epithelial tissue integrity, and immune cell differentiation. Carrots also contain insoluble fiber that contributes to stool bulk and supports regular intestinal movement through mechanical action rather than chemical stimulation.
The makers also added cauliflower in this formula, which might promote cellular detoxification enzymes and antioxidant defense pathways, supporting how cells manage metabolic byproducts.
Cayenne pepper in this formula could influence sensory signaling, digestive enzyme secretion, and gut motility. The Veggies supplement also has wheatgrass leaves, which might contribute to normal metabolic activity and cellular maintenance.
Balance of Nature Advantages
Centralized Oversight Model
Balance of Nature keeps its product line narrow and structured, focusing mainly on Fruits, Veggies, and Fiber & Spice capsules. These products rely on the same core freeze-drying process, similar sourcing standards, and consistent encapsulation methods. The brand does not spread its operations across many unrelated formulas or external suppliers, which keeps production more contained.
This setup allows the company to manage quality through a single oversight system. Ingredient selection, processing steps, and batch handling follow shared internal rules, making it easier to apply the same compliance checks and labeling standards across the entire lineup. Compared with larger, multi-category brands, this reduces operational complexity and limits variation across products.
A centralized model supports consistency in production. Clear internal control also means clearer responsibility if issues arise. This structure can translate into more predictable product quality and greater confidence if you plan to use the products consistently over the long term.
Established Brand Legacy
Balance of Nature was launched in 1997, founded by Dr. Douglas Howard in St. George, Utah, following his phytonutrient research in the early 1990s. Over time, the company has stayed focused on its core Fruits & Veggies supplements made from freeze-dried whole produce. While it later added Fiber & Spice, it did not move away from its original whole-food positioning. Balance of Nature has also avoided major rebrands, sharp category shifts, or rapid expansion into unrelated trends, which points to a stable and deliberate operating strategy. A long operating history signals established operations. It reflects experience with supply chains, repeatable manufacturing processes, and managing labeling rules and regulatory oversight. The brand’s consistent focus demonstrates operational stability over time.
Balance of Nature Limitations
Limited Physician Board Disclosed
Balance of Nature does not publicly list a formal physician advisory board. It does not name board members, show medical credentials, or define advisory roles on its website or in marketing materials. This limits visibility into who provides medical guidance, if any, on product formulation or health messaging.
The brand highlights its founder, Dr. Douglas Howard, and references general health expertise. However, it does not identify current MDs, DOs, or PhDs involved in reviewing evidence, overseeing formulations, or approving communications. This means you cannot verify whether medical input is active, independent, or ongoing, which creates a transparency gap. You must rely on brand statements rather than documented clinical governance. This makes comparisons harder with brands that clearly publish advisory boards, licenses, and responsibilities. If you value visible professional accountability, this may affect confidence in how medical expertise informs the products.
Limited Complaint Investigations
Balance of Nature has a documented history of weaknesses in how it handled consumer complaints. In 2023, a federal court issued consent decrees against Evig LLC, the company behind the brand, following actions by the FDA and DOJ. Regulators found that the company did not have adequate systems in place to properly receive, review, and document consumer complaints in line with cGMP standards.Authorities specifically raised concerns about how reports such as allergic reactions and product quality issues were evaluated. These findings occurred alongside broader compliance issues, including misbranding and unapproved drug claims. Under the court order, the company was required to halt product sales until its complaint-handling processes were corrected. Independent experts monitored the remediation steps before sales were allowed to resume, and the company restarted operations without admitting liability.
This history can affect confidence in how complaints are addressed. Earlier gaps mean there is limited long-term evidence of consistent, well-documented complaint investigations. Even with updated systems in place today, you may need to place more weight on recent customer experiences and your own monitoring, rather than relying on an extended track record of proven regulatory responsiveness when comparing the brand with competitors that have stronger compliance histories.
Pros
- Maintains a focused product lineup instead of an overly broad catalog.
- Emphasizes plant-based and vegan-friendly formulations across products.
- Claims to avoid artificial colors, fillers, and binders in its offerings.
Cons
- Does not publish full certificates of analysis on product pages.
- Customer service experiences are reported as inconsistent in independent reviews.
Balance of Nature Alternatives
Simply Nature’s Pledge
Simply Nature’s Pledge and Balance of Nature both focus on fruit- and vegetable-based products, but they differ in product structure, pricing strategy, formulation emphasis, and brand positioning based on the shared information.
The brand Simply Nature’s Pledge operates with a limited product portfolio, offering Simply Fruits & Veggies, Simply Fruits & Veggies Liquid Drops, Simply Beets, Simply Blossom, and Colon Sweep. The brand states that these products are presented as an individual offering rather than part of a bundled routine. On the other hand, Balance of Nature offers a Whole Health System™, which combines the Fruits & Veggies formula with a Fiber & Spice Supplement. In addition to this, the brand also offers standalone Fruits, Veggies Supplements, and several freeze-dried snack products, including Freeze-Dried Mangos, Pineapples, and Strawberries.
Pricing also reflects these structural differences. Simply Nature’s Pledge products are positioned in a lower to mid-range price, with options such as Simply Beets priced at around $24.95 and Simply Fruits & Veggies and Simply Blossom priced at $39.95, including a 2-pack option for Fruits & Veggies at the same price point. Balance of Nature’s pricing aligns with its bundled approach, with the Whole Health System priced at around $159.99, Fruits & Veggies Supplements starting at $89.99, and individual Fruits or Veggies formulas priced at $44.99. The Fiber & Spice Supplement is listed at $69.99.
In terms of formulation and sourcing, Simply Nature’s Pledge emphasizes ingredient exclusions and dietary compatibility, stating that its products are filler-free, vegan, keto-friendly, gluten-free, soy-free, and non-GMO. The brand also specifies that its ingredients are grown and manufactured exclusively in the United States, highlighting domestic sourcing and production. Meanwhile, Balance of Nature does not emphasize dietary exclusions in the shared content and instead focuses on whole-food processing, describing a six-step method that includes vacuum-cold drying whole fruits and vegetables, quality testing, fine grinding, encapsulation in plant-based cellulose capsules, and final bottling and delivery.
Simply Nature’s Pledge emphasizes focused product offerings, lower price points, and clean-label positioning. On the other hand, Balance of Nature promotes system-based products, detailed processing methods, and premium pricing.
Garden Of Life
Garden of Life covers superfood powders, green blends, fruit and vegetable formulas, gummies, vitamins, minerals, and targeted combinations such as Vitamin D3 with zinc. The brand highlights its products, including Raw Organic Perfect Food Green Superfood powders, alkalizers, detoxifiers, elderberry gummies, apple cider vinegar gummies, beet-based beauty gummies, and flavored energizer blends. Balance of Nature, in comparison, maintains a narrow and concentrated product lineup centered almost entirely on its Fruits, Veggies, Fiber & Spice formulas, and a limited range of freeze-dried fruit snacks. Rather than expanding into multiple wellness categories, it focuses on a single core concept across its products.
The formulation approach between the two brands further highlights this contrast. Garden of Life emphasizes complex, purpose-driven formulations that combine certified organic plants, vitamins, and minerals into blends designed for energy support, immune support, alkalizing, or detoxification. Many of its products are positioned as multi-ingredient formulas with distinct flavors, formats, and functional positioning. Balance of Nature, meanwhile, centers its entire philosophy on whole-food simplicity. Its products are made from freeze-dried whole fruits, vegetables, fibers, and spices, with a stated emphasis on retaining seeds, skins, cores, and natural color wherever possible, and without the inclusion of binders, fillers, or flow agents.
Ingredient structure also differs substantially. Garden of Life products typically rely on combining multiple plant sources and nutrients into powders, tablets, or gummies, often with added functional benefits such as probiotics or minerals. Balance of Nature’s Fruits supplement contains whole fruit ingredients, including apple, banana, blueberry, cranberry, mango, papaya, pineapple, raspberry, strawberry, and tomato, while its Veggies supplement contains vegetables. Its Fiber & Spice supplement adds a proprietary blend including psyllium husk, flaxseed, ginger, turmeric, cinnamon, cumin, fennel seed, and cardamom.
Customization and consumer guidance represent another point of divergence. Garden of Life offers a digital Vitamin Quiz that collects information on age, gender, diet, lifestyle, and general health to generate personalized product recommendations. These recommendations are calculated using a proprietary algorithm developed by registered dietitians and nutritionists, and the quiz integrates directly with product bundles and promotional discounts. Meanwhile, Balance of Nature currently does not provide a personalization quiz or algorithm-based recommendations and directs you toward predefined systems such as its Whole Health System, which combines Fruits, Veggies, and Fiber & Spice formulas.
As per their official website, Garden of Life places strong emphasis on third-party validation. Its products and operations feature numerous certifications, including USDA Organic, Non-GMO Project Verified, Certified B-Corp, NSF Gluten-Free, and NSF Certified for Sport. Balance of Nature highlights gluten-free status and ingredient purity but does not present the same breadth of visible third-party certifications or sustainability credentials.
Garden of Life focuses on sustainability, a wide range of blended formulations, and personalized guidance. Meanwhile, Balance of Nature centers more on consistency, simplicity, and minimally processed products.
How Did We Evaluate?
Real User Experiences
To evaluate Balance of Nature, we reviewed customer feedback on Trustpilot, where the brand has a 2.9 rating, based on more than 20,000 reviews. Some users claimed that products such as Fruits & Veggies capsules did not provide noticeable benefits, even when taken daily at the brand’s recommended six-capsule dose. Several customers also questioned the nutritional impact of the capsules and compared the serving size unfavorably to whole fruits and vegetables. Others reported extended use over several months or longer without observing changes in energy, digestion, or overall health.
Many customers highlighted physical discomfort associated with Fruits & Veggies, including bloating, digestive upset, and frequent bathroom trips. Some users also linked the product to elevated blood pressure or unfavorable blood test results that appeared to improve after discontinuation. While these reactions were not reported by all users, they appeared as recurring concerns.
Pricing and perceived value were also key evaluation factors. Many customers highlighted that a monthly cost of roughly $69 to $89 felt high, especially given the absence of clearly stated nutritional breakdowns on product labels. Some users also reported inconsistent capsule counts per bottle, which raised concerns about product consistency and reliability.
Many customers highlighted difficulty canceling recurring shipments, unexpected charges after cancellation, early or overlapping deliveries, and delays or denials in refunds. Similar issues were reported for Fruits & Veggies, Fiber & Spice, and the Manuka Honey & Propolis Elixir, indicating that these concerns extend beyond a single product.
At the same time, a few users reported improved energy, smoother digestion, and general day-to-day well-being when using Fruits & Veggies, sometimes alongside Fiber & Spice.
Based on our evaluation, the brand has received a mixed but largely critical customer response. While some users report benefits from Balance of Nature products, many customers highlighted concerns around effectiveness, side effects, pricing transparency, and recurring subscription or refund issues.
Brand Reputation
Balance of Nature offers whole-food–based products, with a limited product range focused on fruit and vegetable capsule blends for daily use. It currently has a B+ rating on BBB and is not BBB-accredited, which suggests the company responds to complaints but has ongoing issues that affect its score.
The BBB lists several complaints over the past years in which customers have reported problems with subscription cancellations, unexpected auto-shipments, continued billing after cancellation requests, and delays in refunds. This evaluation places Balance of Nature in a mixed reliability category. Its long history and consistent responses to formal complaints support its legitimacy. At the same time, ongoing concerns around subscriptions, billing, and refunds indicate areas where consumer experience can be inconsistent.
Frequently Asked Questions
The brand discloses dietary fiber content only for select products like Fiber & Spice, listing approximately 8-10 grams per two scoops of a 13-gram serving from a 10g proprietary blend (psyllium husk, apple, flaxseed, and others). Its core Fruits & Veggies formulas emphasize whole-food sourcing but do not provide quantified fiber amounts or detailed fiber metrics on labels.
No. The brand emphasizes freeze-drying for initial preservation but does not disclose shelf-life stability data, retention testing, or how nutrient levels may change over time post-encapsulation.
No. The brand focuses on customer feedback, product details like vegan and gluten-free claims, and FDA compliance updates. However, it does not include peer-reviewed studies, trial results, or clinical evidence.
Conclusion
Balance of Nature focuses on freeze-dried fruits, vegetables, and fiber blends, maintaining consistent formulations and positioning its products as a simple, repeatable routine. However, its formulations are not individualized, the nutrient composition is not designed to address specific deficiencies, and the products are not intended to replace fresh fruits and vegetables. The absence of a publicly disclosed physician or scientific advisory board limits visibility into how professional guidance informs product formulation and health-related messaging.
Before considering Balance of Nature, it is essential to approach its offerings as a food-based supplement rather than a comprehensive nutrition option. You should be aware of potential digestive effects from concentrated fiber, sensitivities to certain fruits or vegetables in the blends, and nutrient overlap if you already follow a plant-rich or high-fiber diet.
The brand’s lack of customization and limited transparency around oversight remain its primary drawbacks, which may affect how well it aligns with your long-term fitness needs.
- About the Author
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Alisha Matthew has been a practicing nutritionist since 2016. She holds a master’s degree in nutrition from the University of IOWA. She is a staunch believer in improving the human health index by educating people about nutrition and the importance of nutrition in leading a healthy and happy life. Her long-term goal is to keep educating people on general health and keep herself updated with the latest trends in the field of health.