Zuma Nutrition offers various oral and topical formulations to target different wellness aspects, including gut health, physical performance, immunity, joint health, and cognition. The brand states that its offerings contain whole-food and plant-based ingredients, which may support holistic health.
The brand’s catalog includes amino acid complexes, collagen blends, digestive enzymes, and targeted tonics for gut cleansing and sleep support. However, are the brand’s offerings compatible and safe across varying dietary preferences?
In this review, we focus on the brand’s core positioning, range of offerings, and its approach to nutrition support and holistic wellness. The review also explores the real user experiences with the brand’s offerings.
About Zuma Nutrition
Zuma Nutrition is a U.S.-based nutrition and wellness brand that offers various offerings to support multiple fitness goals, including daily nutrient needs, metabolism, and digestive health.
Among the brand’s featured offerings are products like Fulvic Acid and Trace Ocean Minerals, Organic and Wild-Crafted Shampoo, Lymphatic Cleanse Tonic, Candida Cleanse Tonic, Complete Amino Acid Complex, and Liposomal Turmeric Curcumin Tonic.
The brand also offers structured protocol bundles if you prefer a complete system rather than singular products. Such options include the Complete Candida & Gut Reset Protocol, Complete Essential Daily Nutrients Protocol, Collagen Precursor & Skin Health Essentials, and GI Health and Gut Lining Support Protocol.
According to its official website, all formulations from the brand are made in facilities that follow GMP manufacturing standards. They also undergo strict testing by independent third-party laboratories to confirm that every batch is free from contaminants and toxins.
Zuma Nutrition Bestsellers
Candida Cleanse Tonic
Candida Cleanse Tonic may support gut health and manage discomfort from fungal imbalance in the gastrointestinal tract. As per its official website, the tonic is available in 30ml and 50ml bottle sizes and is made from fresh, wild-harvested herbs. It features botanical extracts, alkaloids, and polyphenols, which help interact with pathways involved in microbial balance, immune function, and digestion.
The formula contains Oregon grape root and goldenseal, which provide berberine, an isoquinoline alkaloid. Berberine could interact with fungal and bacterial metabolic processes by disrupting enzyme activity needed for cellular growth. It may also support the function of the intestinal barrier by influencing tight junction proteins.
Grape seed extract is further added for its proanthocyanidin content, which could support oxidative balance in the gut environment and help maintain a stable microbial community by limiting oxidative stress that disrupts the intestinal lining.
Candida Cleanse Tonic features echinacea with alkamides and caffeic acid derivatives. These compounds may support immune cell activity, particularly macrophage and natural killer cell responses, supporting the body’s ability to maintain microbial equilibrium.
Clove is added to the formula for its eugenol compound, which affects membrane stability in yeast cells and supports a balanced microbial environment in the upper GI tract.
As per the manufacturer, Candida Cleanse Tonic is made in small batches using a therapeutic extraction process that intends to concentrate water-soluble active constituents. Such an extraction approach may allow the active compounds to enter circulation more readily than dried powders or capsules.
Fulvic Acid & Trace Ocean Minerals
As per its official website, Fulvic Acid & Trace Ocean Minerals is a liquid mineral complex formulated with fulvic acid derived from aged humic ore and 70+ ionic ocean minerals. The tonic may help support hydration needs, cellular function, and overall mineral balance.
The formula contains fulvic acid, which carries a natural negative charge, allowing it to bind to positively charged particles in the gut and bloodstream. Such binding ability supports the transport of minerals and helps direct unwanted compounds and toxins in the body toward elimination.
As per the manufacturer, the formula features ionic forms of trace minerals like magnesium, zinc, and manganese, which are found in natural seawater deposits. Ionic minerals dissolve easily in fluid and participate in electrical signaling that underlies nerve transmission, muscle contraction, and intracellular energy production. They may help function as cofactors for enzymes involved in antioxidant defense, metabolic reactions, and structural maintenance of bones and connective tissues.
Women’s Hormones Tonic
Women’s Hormones Tonic may assist in supporting hormonal balance, endocrine system function, mood, and energy metabolism.
As per the makers, the formulation is intended for women across different life stages, but is not recommended for use during pregnancy. The tonic includes chasteberry, which may support menstrual cycle regulation and influence the pituitary gland pathways that help modulate progesterone-related signaling. Evening primrose is added to the formula to contribute gamma-linolenic acid–rich compounds, which stimulate prostaglandin activity. Such a pathway might help minimize hormone-related discomfort and support menstrual health.
Women’s Hormones Tonic also includes Shatavari root extract, which provides adaptogenic saponins that interact with stress-response pathways. They may help improve the body’s resilience against physical and mental stressors.
Black cohosh is added for its triterpene glycosides that influence neuroendocrine activity. Such effects may help with temperature regulation and minimize concerns like night sweats during menstruation.
Organic and Wild-Crafted Shampoo
Organic and Wild-Crafted Shampoo is a probiotic-infused cleanser that intends to support a balanced scalp microbiome, providing lightweight moisture and delivering a non-comedogenic wash compatible for sensitive, acne-prone scalps.
As per the manufacturer, the formula excludes the use of harmful ingredients like parabens, sulfates, fragrances, synthetic preservatives, and harsh additives.
Wild-crafted soap nuts supply natural saponins that may help lift oils and impurities without stripping the scalp, creating a gentle cleansing action.
The makers included Artesian spring water as a clean base that could help activate and distribute these saponins effectively. The formula contains naturally fermented probiotics that may support a balanced scalp microbiome by introducing beneficial bacteria that compete with disruptive microbes on the skin’s surface. Dillenia indica fruit extract contributes plant-derived compounds that may help create a smoother, more even lather.
Organic and Wild-Crafted Shampoo also contains Thai lime and pineapple juice, which provide natural vitamin C and fruit enzymes. These compounds might help support scalp cleansing while nourishing the hair strands.
Complete Amino Acid Complex
As per its official website, Complete Amino Acid Complex comprises 20 free-form, crystalline L-amino acids, including all nine essential amino acids and eleven non-essential counterparts. The formula intends to supply your body with direct building blocks required for protein synthesis, collagen production, and tissue repair.
The formula contains leucine, isoleucine, and valine amino acids, which support muscle protein synthesis through their involvement in mTOR signaling, a pathway linked to muscle repair and strength.
Other amino acids, including lysine, proline, and glycine, participate in collagen cross-linking. They may help maintain structural integrity in joints, connective tissue, and skin.
Methionine is included to provide sulfur groups needed for methylation and antioxidant activity. The makers added tryptophan to the formula, which may help stimulate serotonin, dopamine, and related neurotransmitters. Such stimulation may promote energy metabolism, motivation, and focus.
Butyric Acid
Butyric Acid is formulated to support a healthy gut lining, digestion, and intestinal cellular metabolism by supporting short-chain fatty acid production. Once delivered to the large intestine, butyrate functions as the main fuel source for colonocytes, the cells that form the gut lining. Such a direct energy supply may help maintain barrier strength, supporting a surface that absorbs nutrients while limiting the spread of unwanted compounds.
The makers added magnesium and calcium butyrate salts to the formulation, which may assist in stabilizing the butyrate molecule, allowing it to reach the lower gut more effectively.
Butyrate also interacts with cellular signaling pathways linked to inflammatory balance, including the regulation of NF-κB activity and the modulation of T-regulatory cell responses. These pathways might help maintain a calm intestinal environment.
L-Theanine
L-Theanine formulation by Zuma Nutrition is a free-form amino acid derived from green tea leaves. Once absorbed, the L-theanine compound crosses the blood–brain barrier and interacts with pathways that influence glutamate, GABA, and dopamine. These compounds could help moderate excitatory signaling and support the release of calming neurotransmitters like GABA, which might promote a balanced mental state while supporting focus.
The L-Theanine formulation also interacts with the body’s stress-regulation systems by influencing alpha brain-wave activity, a pattern associated with relaxed alertness. Such interactions may support cortisol balance, helping stabilize adrenal function during periods of mental or lifestyle stress.
Zuma Nutrition Advantages
Structured Protocol Approach
Zuma Nutrition arranges its offerings into defined wellness pathways, such as bundled product offerings under GI Health and Gut Lining Support, Lung and Respiratory Health, Candida and Gut Reset, and Essential Daily Nutrients Protocols.
According to the brand’s descriptions, these protocols include formulations that feature herbal extracts, antimicrobial botanicals, digestive enzymes, and concentrated nutrients. The sets are organized in a step-by-step manner, with each phase intended to address a different part of the process, such as preparing the system, supporting active cleansing, or promoting restoration after the main intervention. Such a layout may indicate the brand’s emphasis on system-level support rather than targeting a single symptom or nutrient gap.
Distinct Nature-Forward Brand Positioning
Zuma Nutrition emphasizes the use of botanicals, biodynamic essential oils, and wild-crafted sourcing, presenting these practices as part of its commitment to cleaner and more traditional plant-based wellness. Such ingredient philosophy may reinforce the idea that the brand prioritizes natural methods over heavily processed approaches.
Products such as the Women’s Hormones Tonic, Organic & Wild‑Crafted Shampoo, and L-Theanine demonstrate the brand’s nature-centered identity. These formulas rely on botanical extracts, nutrient-dense natural components, or plant-based detoxifying compounds rather than synthetic blends. They are presented as options that support hormone balance, scalp health, cleansing routines, or daily nutrition through naturally rooted ingredient profiles.
Zuma Nutrition Limitations
Limited Independent Scientific Evidence
The product claims from the brand largely rely on internal expertise, herbalism traditions, and general research about individual ingredients rather than third-party clinical trials. There are no prominent peer-reviewed studies or independent clinical data provided for any of the brand’s specific formulations, such as Complete Amino Acid Complex, Butyric Acid, or Candida Cleanse Tonic.
Independent studies are important for confirming the safety, bioavailability, and long-term effectiveness of products. Brands that provide clinical trials typically publish measurable outcomes, control groups, and verified data showing how the exact formulation works. Without this type of evidence, the brand cannot demonstrate whether its blends consistently deliver the benefits described on its website or how they compare to clinically evaluated options.
Minimal Physical Store Presence
Zuma Nutrition products are primarily sold through the brand’s official website rather than through natural grocery stores, supplement shops, or large retail chains. Its offerings, such as the Butyric Acid and Organic Wild-Crafted Shampoo, have restricted availability on store shelves, which may limit you from comparing products, reading labels in person, or discovering the brand through in-store browsing.
As the brand operates mostly online, it does not benefit from the visibility and credibility that come from being stocked alongside established supplement brands in physical locations. The lack of physical retail placement might limit impulse purchases and reduce the number of new customers who might otherwise find the brand through everyday shopping.
Pros
- Maintains a broad catalog of products, including liquid formulations, shampoos, topicals, and curated bundles.
- Emphasizes manufacturing remains compliant with GMP standards and all offerings undergo third-party lab testing for purity and quality screening.
- The brand promotes a holistic philosophy blending biochemistry and herbalism in its formulations.
- Offers cost savings and flexible delivery through its Subscribe & Save Option.
Cons
- A few users have noted packaging and usability issues with the brand’s liquid-based tonics.
- Some users have experienced delays in refunds and shipments.
Zuma Nutrition Alternatives
Thorne
Both Thorne and Zuma Nutrition offer various nutritional formulations, where they address overlapping needs such as gut health, micronutrient support, immunity, physical performance, and daily nutrition needs. However, the brands differ in their operational history and credibility, approaches to personalization, range of offerings, and quality/testing standards.
Established in 1984, Thorne was founded as a brand that intended to challenge inconsistencies and the lack of accessibility in product quality.
The brand maintains an expansive and structured product ecosystem, covering foundational micronutrients, amino acids, minerals, proteins, and targeted performance nutrient blends while also integrating at-home diagnostic testing.
Some featured offerings from the brand include the Vitamin D 5000, Advanced Iron Complex, Vitamin D + K2 Liquid, Basic Nutrients 2/Day, Whey Protein Isolate Chocolate, Collagen Plus, and Deep Sleep Complex. These offerings largely focus on micronutrient sufficiency, performance physiology, metabolic function, and targeted wellness needs.
Meanwhile, Zuma Nutrition focuses on simplifying wellness through holistic and herbal practices rather than presenting a legacy-driven corporate timeline. The brand organizes its offerings around benefit-driven categories such as detox, gut health, stress and mood, respiratory health, skin, liver, and immune health. Some signature offerings from the brand include the Fulvic Acid and Trace Ocean Minerals, Liposomal Turmeric Curcumin, Organic & Wild-Crafted Shampoo, Multi-Strain Probiotic Complex, Eye Support Tonic, Candida Cleanse Tonic, and Complete Amino Acid Complex.
A distinct structural difference appears in the personalization infrastructure. Thorne integrates at-home diagnostic testing directly into its ecosystem, including the Vitamin D Test, Biological Age Health Panel, Sleep Test, Advanced Health Panel, Menopause Test, and Thyroid Test. These tests help feed into personalized insights and nutritional planning.
On the other hand, Zuma Nutrition does not offer laboratory testing. Instead, it personalizes through structured health protocols such as the Para Clear and Gut Cleanse Protocol, SIBO Protocol, Liver Health Protocol, and Skin Clarity Protocol, along with educational guidance for timing and stacking botanical products.
In terms of quality standards, Thorne places emphasis on structured quality systems and external certifications. As per its official website, the brand performs 4 rounds of testing on each product, from raw material verification through finished product stability testing. Thorne also holds NSF facility certification while maintaining over twenty NSF Certified for Sport products.
Zuma Nutrition emphasizes quality through GMP-compliant manufacturing, third-party laboratory testing, and a focus on organic, wild-harvested, and filler-free herbs. While Zuma highlights purity and botanical sourcing, it does not display formal athletic or international regulatory certifications like NSF or TGA on its site.
Ritual
When comparing Ritual and Zuma Nutrition, both brands function in the broader supplement and wellness space, with a shared emphasis on functional benefits, ingredient quality, and testing standards.
However, the brands differ in aspects like their core philosophies, range of products, transparency and testing standards, and sustainability framing.
Ritual defines its core positioning around research-driven formulation and ingredient traceability. The brand centers its identity on the Made Traceable concept, where each ingredient is publicly mapped from supplier to manufacturing. It emphasizes a no assumptions approach to nutrition formulations, supported by clinical studies, non-GMO verification, vegan standards, and Clean Label Project certification.
Zuma Nutrition positions itself through a holistic and whole-food-centered philosophy. Its focus is on herbal nourishment, system-based balance, and water-soluble botanical delivery.
In terms of product offerings, Ritual maintains a curated product structure built around daily essentials and targeted formulations. These categories include multivitamins, pregnancy support, gut health, skin support, relaxation, and performance/recovery.
Some signature offerings from the brand include the Essential for Women 18 Plus Multivitamin, Prenatal Multivitamin, Synbiotic+, Omega 3 DHA and EPA, Natal Choline, and HyaCera Wrinkle Support.
Zuma Nutrition maintains a broader catalog that covers 75+ offerings across the immunity, respiratory support, detox, respiratory support, joint health, gut health, and hormone balance. Some featured offerings in the brand’s catalog include the Lymphatic Cleanse Tonic, Fulvic Acid and Trace Ocean Minerals, Organic and Wild-Craft Shampoo, Liver Cleanse & Support Tonic, Complete Amino Acid Complex, L-theanine, and SIBO-Clear Tonic.
The brand also offers multi-product protocols such as the Complete Candida and Gut Reset Protocol, Complete Stress & Relaxation Protocol, GI Health and Gut Lining Support Protocol, and Collagen Precursor & Skin Health Essentials.
In terms of safety and certifications, Ritual places formal external verification at the center of its brand trust framework. The brand highlights Clean Label Project certification, CarbonFree certification, Non-GMO verification, vegan formulation standards, and public ingredient traceability across its product range.
Zuma Nutrition also emphasizes safety and quality standards, but frames it differently. It highlights GMP-certified manufacturing and third-party laboratory testing to confirm purity and the absence of heavy contaminants. Its quality messaging places greater focus on agricultural integrity, such as organic growing conditions, biodynamic farms, and regenerative harvest practices, rather than on global certification bodies.
How Did We Evaluate?
Brand Credibility
To evaluate Zuma Nutrition, we examined the brand’s background and presence on independent review forums.
On the Better Business Bureau, the brand maintains an A+ rating, and its profile outlines seven years in business operations. However, customer reviews shared across BBB between 2024 and 2025 indicate a split between positive remarks and critical experiences. One user reported frustration as he placed an order and was not provided by the brand. However, a few consumers share positive experiences with the brand and its products.
We also looked at the brand’s presence on TenereTeam, where it holds a 4.0 out of 5 score based on 1900+ ratings. Positive reviews cited product variety, vegan and gluten-free formulations, and favorable impressions of specific items such as the Parasite Detox Tonic and Organic Shampoo. However, unfavorable reviews indicated concerns around customer service difficulties and variable pricing.
Zuma Nutrition’s overall credibility highlights its active consumer interest, consistent product-related discussion, and noticeable service-related concerns. The brand appears to be a visible engagement, but also has varying customer experiences.
Real User Reviews
To evaluate the brand, we analyzed the user feedback shared on Yelp, where Zuma Nutrition currently holds a 3.6 out of 5 rating from a limited number of reviews shared between 2024 and 2025. Such reviews reflect a mix of product appreciation and repeated concerns about customer service.
Many customers described the brand’s formulations as high quality, clean, and effective, with one user experiencing noticeable improvements in gut health and digestion after using the SIBO-Clear Tonic. Other users shared positive experiences with products like the Complete Amino Acid Complex, particularly in supporting endurance and muscle gains.
At the same time, negative reviews point to recurring operational issues, particularly delayed deliveries, unresponsive communication, and inconsistent support.
One customer reported an order being entered incorrectly by autofill and said that despite multiple attempts to correct the address, the product was never reshipped. Packaging and usability issues appear in some reviews as well, including thick liquid products that droppers cannot dispense properly, causing wasted product and unclear dosing.
Such reviews indicate a brand whose most offerings meet or exceed expectations for quality, but recurring concerns around customer service challenges, order accuracy problems, and slow or unresponsive communication indicate areas of improvement.
Frequently Asked Questions
Yes. The brand offers formulations like the Zeolite Micronized Liquid Tonic, which may support the body’s natural toxin elimination processes and electrolyte balance. However, excessive intake of such products might contribute to hypotension, arrhythmias, or fluid imbalance, especially if you have kidney disease.
The brand claims that its water-soluble liquid formulas, such as Fulvic Acid Trace Ocean Minerals and Lymphatic Cleanse Tonic, offer better bioavailability and absorption rates than standard capsules or powder-based products. Such an approach is intended to increase the effectiveness of the active ingredients.
Yes, it is possible. The brand’s products, such as Fulvic Acid Trace Ocean Minerals, contain trace minerals such as selenium, iodine, and fulvic acid compounds, which may impact thyroid hormone metabolism. Such interactions may alter absorption or hormone activity when combined with levothyroxine or antithyroid drugs.
Conclusion
Zuma Nutrition builds its identity around structured wellness protocols and products that are oriented toward supporting holistic health. It features botanical extracts, biodynamic essential oils, and wild-crafted sourcing for its formulations.
However, its product claims rely primarily on general ingredient research and herbal philosophy rather than peer-reviewed studies on the finished formulas. No independent clinical trials exist to back the safety or efficacy claims of its products.
Moreover, the brand has a restricted physical retail presence, which may limit visibility and hands-on evaluation. This might provide limited accessibility, especially if you rely on in-store discovery or prefer comparing products across established brands.
- About the Author
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Alisha Matthew has been a practicing nutritionist since 2016. She holds a master’s degree in nutrition from the University of IOWA. She is a staunch believer in improving the human health index by educating people about nutrition and the importance of nutrition in leading a healthy and happy life. Her long-term goal is to keep educating people on general health and keep herself updated with the latest trends in the field of health.