Wholesome Story is a wellness brand that may support diverse interests, including fertility, reproductive care, gut health, and daily vitality. The brand emphasizes clean-label formulations that may further support beauty needs, postpartum care, and stress relief.
The brand’s offerings are diversified across multiple formats, including supplements, herbal teas, powders, and curated bundles.
In this review, we explore multiple aspects of Wholesome Story, including its bestselling formulations, quality certifications, advantages, and potential brand limitations.
About Wholesome Story
Founded in 2016, Wholesome Story focuses on supporting hormonal balance through different life stages, including menopause, pregnancy, and postpartum. The brand’s catalog is structured to serve diverse needs, with an emphasis on fertility, menstrual health, and general vitality.
Some featured offerings from the brand include the Myo-Inositol & D-Chiro-Inositol to support hormonal balance and cellular metabolism, Saw Palmetto to support fertility and menstrual cycle regularity, and Inositol (Myo-Inositol) to support metabolism and sperm health.
Beyond these, the brand also offers formulations like Berberine, Ashwagandha, Mama-To-Be Fertility Support Tea, and Spearmint. The brand further extends its lineup to include formulations like NAC (N-Acetyl-L-Cysteine), DIM with Pomegranate Extract + Broccoli Seed Extract + Black Pepper Extract, and Vitex (Chaste Tree Berry).
According to the official site, all offerings from the brand are third-party tested and certified by the Clean Label Project for purity and safety. The brand claims its manufacturing processes take place in NSF-certified facilities that exceed FDA and GMP standards.
Wholesome Story Best Selling Products
Myo-Inositol & D-Chiro Inositol
Myo-Inositol & D-Chiro Inositol may offer hormonal and reproductive health support, particularly helpful if you have PCOS, irregular cycles, or are trying to conceive. As per the official site, the formulation contains 2000mg of Myo-Inositol and 50mg of D-Chiro Inositol per 4-capsule serving. The formulation provides 120 vegetarian capsules per jar, which lasts a 30-day supply.
In cases of PCOS or irregular cycles, bodily cells often become less sensitive to insulin, which may disrupt hormone balance. Myo-Inositol could improve insulin signaling inside the cells, helping reduce excess insulin levels. Such effects may restrict the ovaries from producing excess testosterone, which is often a factor behind irregular cycles and ovulation problems.
The makers added D-Chiro Inositol to support the benefits of Myo-Inositol. It may help support healthy communication between the brain, ovaries, and reproductive hormones. Such a balance might support the maturation of healthy eggs, improve ovulation frequency, and help stabilize the menstrual cycle.
As per the official site, the Myo-Inositol & D-Chiro Inositol formula is vegan-friendly and free from common allergens, such as soy, gluten, or nuts. The makers further state that the ingredients like Myo-Inositol and D-Chiro Inositol are sourced from corn, which is subject to change depending on sourcing.
Myo-Inositol & D-Chiro Inositol with MTHF Folate + Vitamin D3
Myo-Inositol & D-Chiro Inositol also comes with MTHF Folate + Vitamin D3 version, which may help support menstrual cycle regularity, fertility, and ovarian health.
As per the official site, each 4-capsule serving features 2000mg of myo-inositol and 50mg of D-chiro inositol in a 40:1 ratio, 500mcg of MTHF folate, and 25mcg of vitamin D3.
D-chiro inositol may contribute to glucose metabolism and androgen regulation by improving insulin receptor activity and reducing hyperinsulinemia, which is a potential driver of excess androgen production and disrupted ovulation in PCOS. Myo-inositol could support insulin signaling and follicle-stimulating hormone (FSH) activity, both of which are vital for follicular growth and ovulation.
MTHF folate (5-methyltetrahydrofolate) provides the bioactive form of folate that your body may use directly without conversion. At the cellular level, folate could supply methyl groups essential for DNA synthesis, repair, and gene regulation, which are essential for healthy egg development and early embryonic growth.
The makers further added vitamin D3 to the formula, which may support hormonal balance and ovarian health. Vitamin D3 may also support calcium absorption, bone strength, and immune regulation, all of which may promote daily vitality.
Berberine
Berberine by Wholesome Story is available in two different serving sizes, with 90 and 270 capsules per bottle. According to the official site, the 90-count jar features 500mg of berberine HCl per capsule, standardized to 97% Berberine through HPLC testing.
One of the mechanisms by which berberine works is through its effect on metabolic and blood sugar regulation. It may activate the AMP-activated protein kinase (AMPK), which could help cells use glucose and fatty acids more efficiently. The activation might promote improved insulin sensitivity and more stabilized blood sugar levels.
Berberine may increase LDL receptor expression in the liver, which could help clear LDL cholesterol from the bloodstream, while also helping reduce triglycerides. Such effects might support cardiovascular function and heart health. Berberine may also positively influence satiety hormones such as leptin and adiponectin, which may contribute to reduced cravings and better appetite control.
Saw Palmetto
Saw Palmetto from the Wholesome Story brand provides 100 capsules per bottle, with each capsule providing 500mg of an Organic Saw Palmetto blend. The blend has a mix of Saw Palmetto powder and Saw Palmetto extract (which is standardized to 45% fatty acids).
Fatty acids and plant sterols in Saw Palmetto may naturally suppress 5-alpha-reductase, the enzyme that converts testosterone into dihydrotestosterone. Such effects might support improved hormonal balance and reproductive health.
Saw Palmetto may also lower DHT levels, which might help support normal prostate size and function. It may help decrease the risk of experiencing urinary concerns often associated with prostate enlargement, such as increased frequency, urgency, or nighttime urination.
Mama-To-Be Fertility Support Tea
Mama-To-Be Fertility Support Tea is a caffeine-free herbal mix that may support your body in preparing for pregnancy. According to the official site, one tea sachet (2.5g) provides 750mg each of organic spearmint leaf and cinnamon bark, 430mg of nettle leaf, 250mg of red raspberry leaf, and other organic ingredients like chamomile blossom and red clover blossom. The formulation provides 15 tea bags per pack.
Cinnamon may improve insulin sensitivity and support healthy glucose metabolism, which might support hormonal balance and fitness goals. Spearmint has natural anti-androgenic properties that may help reduce excessive male hormone activity, which might otherwise interfere with ovulation and menstrual regularity.
Ingredients like nettle leaf and chamomile are also in the Mama-To-Be Fertility Support Tea. Nettle contains vitamins such as A, C, K, and B vitamins, which may support vascular health, egg quality, and uterine function. Chamomile has flavonoids like apigenin, which may act on GABA receptors in the brain that may promote relaxation.
Red clover blossom and red raspberry leaf could offer phytoestrogenic isoflavones that may positively impact estrogen activity. Such effects might support menstrual cycle regularity, cervical mucus production, and reproductive tissue health.
The manufacturer states that Mama-To-Be Fertility Support Tea is intended for use before pregnancy, meaning you should not consume it during pregnancy or while nursing without consulting a healthcare provider.
Wholesome Story Advantages
Holds Clean Label Project Certification
According to the official site, Wholesome Story has a Clean Label Project certification throughout its lineup, including Mama-To-Be Fertility Support Tea and Myo-Inositol blends. The certification is an indicator that each of the brand’s offerings has undergone independent testing for screening of potential contaminants, including heavy metals like arsenic, cadmium, lead, more than 300 pesticides, and plasticizers like BPA and phthalates.
What makes the certification distinctive is its process. The Clean Label Project conducts unannounced sampling and testing through accredited laboratories, ensuring ongoing monitoring rather than one-time verification. Such continuous oversight may confirm that each batch from the brand remains within strict contaminant limits and consistently meets defined quality standards.
Streamlined and Minimalist Design Philosophy
Wholesome Story applies a streamlined design approach across its formulations and website interface, with an emphasis on reducing visual clutter and presenting information in a clear and accessible way. The website uses a simple interface with organized categories, straightforward navigation, and consistent pastel branding.
Product packaging from the brand also follows the same design principles. Black bottles paired with pastel accents and basic typefaces are used to convey a simple, uniform style. Supplement facts, ingredient lists, and directions are displayed in an organized manner. The brand’s approach to presenting details in a structured and uncluttered way might result in a usage experience that is more straightforward to navigate, whether online or on a product label.
Wholesome Story Limitation
Restricted Availability in Physical Stores
Wholesome Story maintains a restricted accessibility in physical retail stores across the United States. The brand distributes its offerings primarily through its official website and select online platforms such as Amazon, Walmart, and iHerb. It does not maintain a strong or consistent presence in major brick-and-mortar pharmacies, supermarkets, or health store chains. As a result, the restricted retail presence may lower purchase flexibility, especially if you prefer browsing in person, comparing options side by side, or purchasing formulations the same day without waiting for shipping.Pros
- Offers free U.S shipping on purchases worth $40 or more.
- Provides a 90-day money-back guarantee on purchases.
- The brand’s catalog targets multiple interests, such as gut health, hormone support, and fertility.
- The subscribe and save option may provide an extra 10% discount on the retail price.
Cons
- Lacks a physical retail presence, restricting brand touchpoints.
- Some customers have experienced delays in shipment and refund processing.
Wholesome Story Alternative
Fairhaven Health
When comparing Fairhaven Health and Wholesome Story, both brands offer formulations to support hormonal balance and diverse fitness needs. However, the brands diverge in aspects like the range of their offerings, pricing structures, certifications, and core focus.
Fairhaven Health positions itself around delivering hormone-free offerings that may support fertility and reproductive health through different stages, including menstruation, menopause, and pregnancy.
The brand’s lineup includes formulations like FH PRO Fertility Multivitamin for Women and FH PRO Fertility Multivitamin for Women, which may support hormone balance, egg quality, and sperm health. Beyond these, the brand offers BabyDance Fertility Lubricant, OvaBoost® For Women, Myo + D-Chiro Inositol, and Postnatal Multivitamin Essentials with DHA.
Fairhaven Health also provides access to ovulation prediction kits, pregnancy and ovulation tests, and breastfeeding essentials. These may include options like the BFP™ Ovulation Tests, BFP™ Pregnancy Tests, and Milkies Milk-Saver.
Meanwhile, Wholesome Story has a more focused and curated lineup that primarily targets daily vitality, hormonal balance, fertility, and metabolic support. Some signature offerings from the brand include the Myo-Inositol & D-Chiro Inositol, Berberine to suppress sugar cravings, Vitex Chaste Tree Berry for PMS relief, Saw Palmetto, Ashwagandha, and Mama-To-Be Fertility Support Tea. Unlike Fairhaven Health, the Wholesome Story brand does not provide access to any pregnancy and ovulation tests or breastfeeding essentials.
Quality assurance also demonstrates some differing approaches between the brands. Fairhaven Health emphasizes U.S.-based GMP-certified manufacturing, alongside patented and allergen-free formulas. On the other hand, Wholesome Story may build credibility through Clean Label Project™ Certification and third-party testing by ISO-accredited labs for contaminants, which might be indicative of the brand’s commitment to strict manufacturing and safety standards.
Pricing structures may further distinguish the two brands. For instance, Fairhaven Health’s Myo + D-Chiro Inositol and Myo + D-Chiro Inositol Powder formulations have a price range of $24.95–$81.95. The brand’s fertility support formulas, such as FH PRO® Fertility Multivitamin For Women and FH PRO® Fertility Multivitamin For Men, cost between $84.95–$96.95.
Meanwhile, Wholesome Story’s Myo-Inositol & D-Chiro Inositol and Myo-Inositol & D-Chiro Inositol with MTHF Folate + Vitamin D3 are priced in the range of $27.95–$29.95. On the other hand, the brand’s fertility support offerings, like the Vitex (Chaste Tree Berry) and Saw Palmetto, are priced between $25.95–$27.95.
How Did We Evaluate Wholesome Story?
We evaluated the brand’s background and its perception across independent review platforms. The brand maintains a strong emphasis on supporting hormonal balance, fertility, and daily vitality. However, its perception across popular review forums may reflect a polarized view.
On Judge.me, the brand maintains a 4.62 out of 5 rating based on 2115+ reviews, which mostly reflects a positive response to the brand and its offerings. Meanwhile, Better Business Bureau highlights that the brand has an “A-” rating to the brand, which may signal the brand’s relatively new presence in the supplement market.
Frequently Asked Questions
Yes. Some formulations from the brand, such as Myo-Inositol and D-Chiro Inositol blend, use a precise ratio of the ingredients to support advertised benefits. However, not all offerings from the brand hold such status.
No, the brand is not USDA-Organic certified. While some offerings, such as the Mama-To-Be Fertility Support Tea, are made with organic ingredients, the majority of its formulations do not carry the USDA-Organic certification.
No. The brand’s offerings come in standard full-size bottles, such as 90-count or 270-count capsules. Without trial-size packs, you have to commit to extended use and a higher financial investment.
Conclusion
Wholesome Story focuses on women’s health, particularly in aspects related to hormonal support, fertility, prenatal health, and daily vitality. The brand also emphasizes a streamlined and minimalist design philosophy, which is reflected in its clutter-free packaging and interactive website interface.
However, the brand maintains a restricted availability in physical retail stores across the United States, which may limit flexibility if you prefer in-person shopping experiences or immediate access to formulations.
A careful assessment of factors like your specific goals, budgetary constraints, hormonal health, and compatibility with limited retail access might help you decide if the brand’s offerings are compatible with your needs. It is important to note that personal experiences with the brand’s offerings might vary based on factors like frequency of use, age, metabolic health, and hormonal levels.
- About the Author
- Latest Posts
Alisha Matthew has been a practicing nutritionist since 2016. She holds a master’s degree in nutrition from the University of IOWA. She is a staunch believer in improving the human health index by educating people about nutrition and the importance of nutrition in leading a healthy and happy life. Her long-term goal is to keep educating people on general health and keep herself updated with the latest trends in the field of health.